Prasad Surywanshi
Strategic Marketing & Communication Partner | B2B Marketing | GTM Strategy | Digital Campaigns | Industry & Infrastructure (I&I) | TÜV SÜD
- Role
- Marketing Business Partner at TÜV SÜD
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Prasad Surywanshi
Driving growth through strategic B2B marketing in the Industry Services & Infrastructure sectors.With over 4 years of experience in marketing, I specialize in crafting and executing go-to-market strategies, digital campaigns, and thought leadership content that tackle critical industry challenges like hydrogen safety, sustainability, and infrastructure risk management. My focus is on aligning marketing efforts with business goals to boost market growth and deliver measurable results.Key AchievementsIncreased leads by 30% via data-driven digital campaigns.Grew brand awareness by 25% with content and social media strategies.Boosted key account engagement by 40% through ABM.Attracted 500+ professionals to webinars, generating leads and thought leadership.Increased trade fair booth traffic by 20% and built industry connections.Published articles in top publications, reaching readers and enhancing industry trust.Core Competencies:Strategic GTM Planning & ExecutionLead Nurturing & GenerationData-Driven Marketing AnalyticsCross-Functional Stakeholder CollaborationContent Development & Thought LeadershipDigital Marketing & Campaign ManagementPassionate about harnessing innovative marketing solutions to fuel strategic growth and digital transformation. I excel at collaborating with cross-functional teams to create impactful campaigns that resonate with audiences and enhance market presence.Open to connecting with industry professionals and exploring opportunities to drive high-impact B2B marketing initiatives.
Experience
Marketing Business Partner
Aug 2024 — Present · Pune, IN
As a Marketing Business Partner – Industry & Infrastructure at TÜV SÜD South Asia, I serve as a trusted consultant to our business units, translating customer and market insights into high-impact marketing strategies that fuel growth across the region.What I do:• Strategic Advisory: Partner with sales, technical, and product teams to align marketing plans with business goals and customer needs.• Go-to-Market Leadership: Architect and execute GTM plans for hydrogen safety, sustainability, and risk-management services, driving double-digit adoption growth.• Performance Marketing: Orchestrate integrated digital campaigns (SEO, LinkedIn, email) that have boosted qualified leads by 40%.• Content & Enablement: Produce compelling collateral brochures, whitepapers, case studies - empowering sales and strengthening brand visibility.• Event & Stakeholder Engagement: Spearhead participation in industry fairs and webinars, elevating brand engagement by 30% and client inquiries by 20%.I’m passionate about sustainable infrastructure, data-driven decision-making, and building collaborative frameworks that deliver measurable business outcomes.Let’s connect to explore strategic marketing, digital transformation, and industry trends!#marketingbusinesspartner #tuvsüd #industryinfrastructure #businessexcellence
Education
MITSOM | MIT School of Management
Master of Business Administration, Marketing
2019 — 2021
DR.D.Y.PATIL EDUCATIONAL ACADEMYS DR.D.Y.PATIL INSTITUTE OF ENGINEERING AND TECHNOLOGY,AMBI,PUNE
Diploma, Civil Engineering
2012 — 2015
All India Shivaji Memorial Societys College of Engineering, Pune
Bachelor's degree, Civil Engineering
2015 — 2018
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