Prasad Srinivas

About Prasad Srinivas

Data scientist with 17 years of experience in- Design thinking expertise in developing data analytic products, utilities, solution frameworks in retail banking across various business functions – marketing, sales, operations, collections, data engineering- Providing analytics and data advisory support for 15+ clients o setting up analytics and reporting center of excellenceo increasing revenues, reducing costs, customer lifetime valueo customer targeting strategies, next best product and action, multi-channel campaign management, response attribution and offer optimization- Project management for a variety of projects focusing on data management, predictive modeling, optimization & digitization- Program management for advanced analytics, modeling certifications, lead generation activities- Designing and conducting in-house and University partnership training programs ino Statistical modelingo Machine Learning algorithmso Retail Banking Marketing analyticsSpecialties:Predictive Modeling, Machine Learning algorithms, Product Design and Development, Consumer Finance and Retail Banking Analytics, Solutioning, Datamart Design, BigData, R, SAS, SQL

Experience

1. AVP - Program Manager for Retail Banking Advanced Analytics

   Genpact

   Apr 2017 — Present · Bengaluru, IN

   Creating an ecosystem for advanced analytics and Big data- Guiding delivery teams (30+ analysts in 12 projects) • in executing the advanced analytics projects across customer analytics, customer experience, collections, underwriting, fraud, data engineering etc. • mentoring on machine learning algorithms Ensemble Tree Methods - Random Forest, GBM, ANN, SVM etc- Designed the streamlined process for transaction fraud rule manager- Retail bank branch optimization offshore team set up solutioning

Education

• National Institute of Technology Calicut

  M.Tech in Industrial Engineering, Industrial Engineering, Operations Research

  1997 — 1999

Skills

• Sql
• Analytics
• Teradata
• Program Management
• Forecasting
• Data Analysis
• Business Analysis
• Predictive Modeling
• Segmentation
• Basel Ii
• Statistics
• Sas Programming
• Data Modeling
• Dashboard
• Optimization
• Consulting
• Database Marketing
• Credit Scoring
• Statistical Modeling
• Time Series Analysis
• Cluster Analysis
• Business Analytics
• Logistic Regression
• Visual Basic for Applications (Vba)
• Financial Services
• Crm
• Customer Analysis
• Vba
• Optimizations
• Business Intelligence
• Linear Regression
• Quantitative Analytics
• Decision Trees
• Process Excellence
• Econometrics
• Credit Cards
• Sas
• Balanced Scorecard
• Customer Relationship Management (Crm)
• Credit Risk