Prasad Navale

About Prasad Navale

PresentDevelop and implement marketing strategies toenhance brand and product visibility, aligning withoverall business objectives- Collaborates with external agency partners to createimpactful marketing campaigns, and productcollaterals, flyers, videos- Craft and execute a comprehensive brandcommunication strategy across multiple platforms,including Digital, WhatsApp, and other promotionalchannels- Lead marketing initiatives for customer acquisition andretention through data-driven lead generationprograms across channels like Salesforce MarketingCloud (SFMC), SMS, IVR, WhatsApp, and email- Work closely with internal and external stakeholdersto design and implement effective promotionalcampaigns and customer retention initiatives- Identify and participate in key events, trade fairs, andagricultural expos to promote the brand in targetedmarkets- Driving customer engagement & retention and lifetime value through- MarTech-driven campaigns, automated customer journeys, and hyper-personalized customer experience initiatives to significantly enhance customer engagement and lifecycle value- Develop custom workflow and automation processesto optimize CRM performance- Manage vendor onboarding to ensure a streamlinedintegration process

Experience

1. Senior Marketing Manager

   Mahindra Finance

   Sep 2017 — Present · Mumbai, IN

   Develop and implement marketing strategies to enhance brand and product visibility, aligning with overall business objectives- Collaborate with external agency partners to create impactful marketing campaigns, brand, and product collaterals- Craft and execute a comprehensive brand communication strategy across multiple platforms, including digital, on-ground activations, WhatsApp, and other promotional channels - Lead marketing initiatives for customer acquisition and retention through data-driven lead generation programs across channels like Salesforce Marketing Cloud (SFMC), SMS, IVR, WhatsApp, and email - Work closely with internal and external stakeholders to design and implement effective promotional campaigns and customer retention initiatives- Identify and participate in key rural events, trade fairs, and agricultural expos to promote the brand in targeted markets- Drive business development opportunities within the existing client base - Prepare monthly metrics reports and analyze marketing-qualified leads to track performance - Manage vendor onboarding to ensure a streamlined integration process

Education

• Savitribai Phule Pune University

  Masters in Marketing Management at ASM's IBMR., Marketing

  2011 — 2013

• Babasaheb Gawde Institute Of Management Studies

  BMS, Marketing

  2005 — 2008

Skills

• Integrated Marketing
• Advertising
• Team Management
• Coordination
• Digital Marketing
• Road Show
• Marketing Research
• Event Management
• Market Research
• Marketing Management
• Sales
• Direct Marketing
• Brand Development
• Promotions
• Brand Management
• Marketing Strategy
• Road Shows
• Marketing Communications
• Media Planning
• Road
• Management
• Marketing