Prasad Gupte

About Prasad Gupte

Mission oriented Brand Specialist who infuses fire in brands, with a rich exposure in managing different cultures and geographies across the globeOver 2 decades of benchmarking success in effectuating Global Brand Strategy & Vision to leverage brand image of 500 Fortune companies. Owning 360° marketing initiatives, campaigns and brand communications for expanding customer base and supporting sales structure for top-line growth while ensuring brand positioning. I have worked with FMCD, Automotive & Farm, Engineering & Infrastructure, and Media & Entertainment domains Enable strategic marketing plans through market research, competitive analysis, customer engagement, and business planning. I breeze through local area marketing while possessing competence at robust marketing initiatives across geographies of Europe, Bangladesh, North & South Africa and Sri Lanka. Cornerstone of my professional capabilities spans ensuring quality, along with the ability to grasp and translate technical capabilities into differentiated outcomes and benefits.Across the tenure, I have contributed to Global Auto Shows (Agritechnica, Germany – Farm, Tehran Motor Show, Dhaka Motor Show, Geneva Motor Show), Trade Fares along with Mahindra Adventure & Great scape globally. I have managed manpower at large-scale while engaging stakeholders, clients, and vendors for market expansion and business growthSpecialties: Brand Management | Public Relations | Digital ecosystem | International Media Advocacy | Performance Marketing | Crisis Management | Corporate Communications Strategy | ORM | Digital Marketing & Analytics | P&L Ownership | People LeadershipPlease feel free to drop me a line at g•••••••@gmail.com

Experience

1. Head - International Marketing & Brand - Farm Equipment Sector (Mahindra Tractors) - Mahindra

   Mahindra Group

   May 2022 — Present · Mumbai, IN

   Lead global brand planning, advertising, new product introduction for Mahindra & Swaraj range of tractors, and farm implement division of the Company, across select markets such as Australia, ASEAN, South Asia, Africa, Europe & Mexico• Spearhead the marketing function that includes brand management, local area marketing, B2B marketing, consumer marketing and content management • Contribute to sales growth, by leading a large-scale lead and enquiry generation program• Develop and execute strategies that highlight the company\'s transformative impact in the marketplace, as well as bringing significant awareness to the full suite of capabilities the company offers and schemes • Own full funnel marketing strategy and execution through industry awareness, content, and product positioning across tractor and farm implement product portfolio.• Optimize marketing data and Analytics to drive customer acquisition, product engagement & loyalty. Utilize marketing data and Analytics to plan, drive, and adjust strategy and marketing roadmap• Develop product marketing capability and work closely with the product group, sales and manufacturing teams to ensure implementation of product positioning strategy and core value proposition• Create Company\'s brand distinctiveness through series of marketing programs including effective brand transition campaigns. Lead multiple high impact Brand Campaigns for all the brands for Company across the globe• Lead innovative digital campaigns, Design customer education program in the tractor industry, across touch points• Develop global growth roadmap for both brands (Mahindra & Swaraj Tractors), outlining opportunities to maximize revenue and profit in developed and emerging markets• Develop global & regional brand strategy, leading to launch plans• Lead annual marketing planning, advertising, promotional planning, trade marketing, new package development, consumer research, event marketing, brand strategy, direct response marketing

Education

• K.J. Somaiya College, University of Mumbai

  Bachelor of Science (B.Sc

  1994 — 1997

• University of Mumbai

  Master of Management Studies (M.M.S), Marketing

  2000

Skills

• Program Management
• Sourcing
• Vendor Management
• Business Planning
• Negotiation
• Integrated Marketing
• Performance Management
• Product Management
• Sales Management
• Talent Management
• Account Management
• Media Planning
• Market Research
• Public Relations
• Business Strategy
• Business Development
• Leadership
• Brand Architecture
• Corporate Communications
• Brand Management
• Marketing Strategy
• Team Management
• Marketing
• Retail
• Advertising
• Marketing Communications