Prarthana Banerjee
Social Media Marketing Manager | Digital Marketing | Social Media Strategy
- Role
- Social Media Growth Strategist at Animaker Inc.
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Prarthana Banerjee
Prarthana Banerjee helps brands transform complex innovations into relatable, results-driven narratives. With a strong foundation in social media strategy, content marketing, and digital storytelling, she specializes in building brand presence, amplifying thought leadership, and driving engagement.Her work blends creativity with data, ensuring every piece of content is not only scroll-stopping but also aligned with business goals. From executive voice development to campaign ideation and performance optimization, Prarthana thrives on crafting content that resonates, converts, and endures.
Experience
Social Media Growth Strategist
Oct 2025 — Present
Manage the company’s social media presence across LinkedIn, Instagram, YouTube, and TikTok, ensuring brand consistency and growth on each platform- Develop social media strategies based on audience insights, industry trends, and campaign objectives- Write and optimize social media copy tailored to each platform to drive engagement, reach, and conversions- Anchor and host video and reel content to showcase the company’s products and strengthen brand storytelling- Analyze performance data across all channels, generate insights, and refine content strategy to improve results over time.
Education
Calcutta University, Kolkata
Bachelor of Arts - BA, English Language and Literature/Letters
2015 — 2018
Amity University
Master of Arts - MA, Mass Communication/Media Studies
2018 — 2020
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