Prapti Roy
Lead Design Strategist | Design Researcher | Crafting Unique Brand Experiences | MA Design Management @UAL | Ex-IKEA | NIFT
- Role
- Lead Design Strategist at Exponents Insta USA Inc
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prapti Roy
I am a Multidisciplinary Designer, Researcher & Strategist with a never-ending zeal to…
Experience
Lead Design Strategist
Jan 2025 — Present · IN
Spearheading design strategies for trade show booths with innovative modular and customized solutions tailored to the USA & European Market, aligning creative concepts with brand goals and global market trends. • Managing and leading a team of designers by providing creative direction to ensure cohesive design language and graphic design, aligned with overall project goals. Overseeing day-to-day task delegation, project assignments, and progress supervision through to completion, ensuring smooth handoff to the costing and technical teams.• Working closely with the production team to develop effective and streamlined solutions for bringing the designs to life from concept to execution stage.• Enhancing the website’s design catalog and it\'s presentation, by developing updated design concepts, based on in-depth brand research and current market demand to elevate the overall design selection.
Education
Delhi Public School, Ruby Park
Higher Secondary, Science
University of the Arts London
Master's degree, Design Management at London College of Communication
National Institute of Fashion Technology, India
Bachelor of Design, Industrial and Product Design
Skills
- Auto Cad
- Adobe Photoshop
- Adobe Indesign
- Corel Draw
- Design Research
- Market Survey
- Brand Study
- Fashion Forecasting
- Microsoft Office
- 3d Prototyping
- Data Analysis
- Sketching
- Technical Drawing
- Material Handling
- Design Process
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