Pranzal Gupta
Executive Sales - L’Oréal | FMCG Sales & Marketing | Business Development | Revenue Growth | Ex HRIPL | IILM’22
- Role
- Business Development Executive at L'Oréal
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pranzal Gupta
Results-Driven FMCG Sales Professional A FMCG sales professional currently the…
Experience
Business Development Executive
Sep 2024 — Present · Mumbai, IN
Responsible to Manage Area business of around 6 Crores (Quarterly)• Driving business growth for L\'Oréal India (PPD) in Navi Mumbai through strategic planning, salon partner management, and key account development, leveraging global brand positioning to penetrate categories and expand market share.• Driving loyalty programs for top accounts including program management & budgeting.• Conducted regular market visits to assess retail execution, competitor activity, and customer feedback.• Ensured 100% compliance with L\'Oréal visual merchandising standards across all the key accounts with merchandising teams to enhance shelf presence and maximize product visibility.• Used sell-in/sell-out data, past trends, and market insights to forecast demand and align inventory planning. • Successfully executed in-store promotions and new product launches, resulting in 25% increase in foot traffic and conversions.• Designed and executed trade schemes and consumer offers that boosted volume sales during key seasons and festivals.• Identified high-performing SKUs and rationalized slow movers, increasing overall sales efficiency by 20%.• Delivered weekly sales reports and insights to the regional manager, supporting strategic decision-making.• Worked closely with marketing and supply chain teams to ensure stock availability and alignment on promotional campaigns.• Mentored 3+ sales frontier, contributing to team development and higher overall performance.• Optimized beat plans with MJP for field sales reps, leading to a improvement in outlet coverage.• Conducted monthly performance reviews with the distributor sales force to align on KPIs and execution gaps.
Education
Indore Public School
Business/Commerce, General
2012 — 2016
IILM University, Gurugram
Master of Business Administration - MBA, Marketing
2020 — 2022
Prestige Institute of Management & Research
Bachelor of Business Administration - BBA, Marketing
2016 — 2019
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