Pran Swarup Borah
Ajio | IIM Lucknow’21 | DTU’19
- Role
- Category Manager - Ajio at Ajio.Com
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Pran Swarup Borah
Currently managing category growth and brand portfolios at AJIO, with a focus on building Gen Z–relevant, trend-led fashion brands that connect with new-age consumers. My experience spans Category Management, Brand Marketing, Growth & Monetisation, and Product Strategy — blending creative storytelling with analytical decision-making.As part of the Reliance Emerging Leaders Program, I’ve had the opportunity to work across the entire business spectrum — from Sales and Market Development to Strategy, Growth, and Brand Building, culminating in my current role in Category Management. This journey has given me a holistic understanding of how diverse business levers interconnect to drive scale, efficiency, and sustained brand growth.Curious and impact-oriented by nature, I enjoy solving business problems, creating structure in dynamic environments, and shaping brands that merge commerce, culture, and creativity.
Experience
Category Manager - Ajio
Jul 2025 — Present · Bengaluru, IN
Manage a portfolio of Gen Z-focused fashion and lifestyle brands on AJIOGRAM, a content-driven marketplace by AJIO that champions emerging and offbeat Indian labels- Drive brand onboarding, merchandising, and performance growth, ensuring alignment with AJIOGRAM’s trend-led and discovery-focused positioning- Develop assortment, pricing, and promotion strategies to improve sell-through, contribution margins, and category visibility- Partner with cross-functional teams across marketing, operations, and analytics to strengthen brand performance and optimize platform outcomes- Build strong brand relationships, enabling data-backed decisions and sustainable business growth.Focused on shaping a vibrant portfolio of Gen Z fashion brands that define the next wave of style and cultural discovery on AJIOGRAM.
Education
Indian Institute of Management, Lucknow
Master of Business Administration - MBA, Business Administration and Management, General
Delhi Technological University (Formerly DCE)
Bachelor of Technology - BTech, Electronics and Communications Engineering
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