Pranshu Mishra
Category Manager – Pidilite Industries | GTM Strategy & Category Growth | Sales Leadership & Demand Generation | Ex-Eureka Forbes | IIM Kozhikode | BIMTECH
- Role
- Category Manager at Pidilite Industries Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pranshu Mishra
A results-driven leader currently serving as Category Manager at Pidilite Industries, with extensive experience across category strategy, go-to-market execution, regional sales leadership, and demand generation. Proven ability to translate market insights and customer data into scalable growth strategies that enhance market share, brand visibility, and partner engagement. Brings strong execution depth built through leading large sales teams, driving channel development, and managing end-to-end business hygiene across diverse markets. Successfully delivered high-growth outcomes through customer-centric sales strategies, competitive intelligence, and integrated field marketing initiatives. Known for leading high-performance teams, collaborating with cross-functional stakeholders, and executing innovative ideas that strengthen distribution, improve operational efficiency, and accelerate category performance. Passionate about building sustainable businesses through disciplined execution, data-driven decision-making, and people leadership.
Experience
Category Manager
Feb 2024 — Present · Mumbai, IN
Developed and executed category strategies delivering ~50% growth in key product categoriesLed GTM planning, product positioning, and pricing decisions using market research and customer insightsDesigned and executed BTL and trade initiatives to improve customer engagement and loyaltyCollaborated with sales, marketing, supply chain, and R&D teams to ensure timely product launches
Education
LAXMI INTERNATIONAL SCHOOL
10th, 12th, Commerce
2010 — 2013
Symbiosis College of Arts & Commerce
B.com, Marketing
2013 — 2016
Symboisis Societys College of Arts & Commerce, Senapati Bapat Road, Pune 4
diploma, Liberal Arts and Sciences/Liberal Studies
2014 — 2015
Indian Institute of Management, Kozhikode
Sales, Distribution, and Marketing Operations, General
Birla Institute of Management Technology (BIMTECH)
PGDM, International business; Marketing
2016 — 2018
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