Pranshul Khanna

About Pranshul Khanna

I\'m a hands on product marketer with a strong track record of launching and scaling B2B SaaS and retail tech solutions across global markets. Over the last decade, I’ve worked at the intersection of GTM strategy, lifecycle enablement, and cross-functional execution, translating product value into growth across channels.Here’s what I bring to the table:1. End to end ownership of go-to-market strategy, from positioning and messaging to campaign execution and launch orchestration2. Deep experience building and running multi-stage lifecycle campaigns in Salesforce Marketing Cloud, Pardot, and Data Cloud3. Hands-on execution of audience segmentation, email journeys, and landing page development (including HTML/CSS editing and A/B testing)4. Skilled in using first-party data to build dynamic segments that drive targeting and personalization at scale5. Strong cross-functional leadership, working closely with Product, Sales, and Customer Success to align messaging with growth goalsProven ability to simplify complex product concepts into compelling narratives that drive user adoption and revenueToolset: Salesforce (MC, Pardot, Data Cloud), Mailchimp, Hubspot, Zoominfo, Segment Mapping, HTML/CSS, Excel, GA, Trello, CanvaI’m passionate about the execution side of product marketing, building the campaigns, workflows, and enablement tools that translate strategy into measurable impact.

Experience

1. Senior Product Marketing Manager

   Locally

   Jun 2024 — Present · Bengaluru, IN

   At Locally, I lead product marketing for our online-to-offline (O2O) commerce platform, supporting thousands of retailers and brands across North America.1. Own go-to-market strategy for core products like Store Locator, Product Locator, and ShopSense Analytics2. Drive multi-channel campaigns (email, landing pages, webinars) using Salesforce Marketing Cloud & Pardot3. Build audience segments in Salesforce Data Cloud based on retailer-brand relationships and behaviors4. Partner cross-functionally with Product, Sales, and CS to launch features and deliver enablement5. Lead communication for key product launches6. Create GTM content: email templates, internal guides, sales collateral, and onboarding flows7. Track campaign performance, optimize messaging, and support lifecycle marketing initiatives

Education

• UPES

  Master of Business Administration (MBA), Infrastructure management

  2013 — 2015

• Kurukshetra University

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering

  2009 — 2013

Skills

• Data Analysis
• Analysis
• Scada Systems
• Team Leadership
• Data Mining
• Microsoft Office
• Competitive Analysis
• Customer Service
• Property Acquisitions
• C
• Project Insurance
• Research
• Qualitative Research
• Microsoft Project
• Teamwork
• Team Management
• Company Profiling
• Project Management
• Risk Analysis
• Strategic Negotiations
• Microsoft Excel
• Market Research
• Trend Forecasting
• Java
• Business Strategy
• C++