Pranshu Kaushiik

About Pranshu Kaushiik

Meet Your New Content & SEO Growth Partner!With 16 years of hands-on expertise in SEO content strategy, I’ve been driving organic growth, scaling content operations, and building brand authority long before the AI boom- and now I’m doing it faster and smarter with large-language models (LLMs) and advanced AI workflows.From writing countless high-impact articles, landing pages and pillar content manually in the early days, to architecting AI-powered systems that output hundreds of pieces of optimized content per week, I’ve evolved right alongside content marketing itself- so your brand can too. What Do I Bring to the Table?Proven SEO content leadership: Over a decade and a half crafting content that ranks, converts and amplifies brand voice.Scale made simple: Whether you’re launching a new vertical or flooding a blog with fresh topics, I design workflows and use AI tools to deliver at scale- without sacrificing quality.Hybrid mastery: I’ve done the grind from scratch- before AI- so every piece, process and strategy is grounded in real-world fundamentals and battle-tested.Future-forward strategy: From topic mapping and keyword architecture to content factories powered by LLMs, I guide the full spectrum of modern content growth. What You’ll Get When We Partner?Content calendars built for scale and optimal SEO impactAI-enhanced workflows that maintain human-level storytelling, tone and brand authenticityData-driven optimization: Ranking intelligence, search intent alignment and content performance trackingA senior collaborator who understands both “old-school” content hustle and cutting-edge AI amplification Let’s ConnectCurious to know how I can supercharge your content ROI- manually built and AI-scaled? Let\'s get started!Looking forward to exploring how I can make your brand’s voice louder, content engine stronger and search presence unbeatable.Cheers!

Experience

1. Senior Manager Seo & Gso Content

   Mamaearth

   Oct 2023 — Present · Gurgaon, IN

   Since Dec 2021, I have clocked 3.8k keywords in the top 3 and 8k keywords from 4th to 10th positions by October 2023. The numbers stand at 8.5k for the top 3 keywords and 16.7k for the 4th to 10th positions in February 2024.(Both these numbers were at 1.4k in December 2021). October 2024 to March 2025 (Branded and Non-Branded): a. The Derma Co: 40% Increase in Clicks (251.7k vs 150k). 123% Increase in Impressions (1.87 Cr vs 0.84 Cr) b. Mamaearth: 15% Decrease in Clicks (358.7k vs 425.3k). 21% Increase in Impressions (4.57 Cr vs 3.78 Cr). c. Aqua: 123% Increase in Clicks (99.8k vs 44.6k). 271% Increase in Impressions (1.56 Cr vs 0.42 Cr)CR is also in the same line. a. TDC: 6.10%(March ’25) and 3.22%(Oct ’24) b. Aqualogica: 7.19%(March ’25) and 3.17%(Oct ’24) c. ME: 2.69%(March ’25) and 2.98%(Oct ’24)2. I garnered an 8x increase in Impressions and 15x boost in Clicks on the Blogs from July 2022 to January 2023. This was a turnaround from a place of no return. Overall, we have reached over 4 million organic traffic by February 2024, it was 1.8 million in November 2021.3. Boosted presence for various search aspects like images, FAQs, knowledge graphs, etc. Mamaearth now has 34.6k SERP features as of February 2024.4. Broadened the horizon to include nearly all the competitive keywords that our rivals were using, and being number one on the SERP means that we are always ahead of them.5. All these changes have given a direct result on the rankings for various products on the website too. With an increase in the DA and PA, we have made sure that even the brand-new web pages added get higher rankings even before we have worked on them. Further powered by PLPs and PDPs, it turns into a domino effect to make the website and webpages more authoritative.I write marketing content and devise winning marketing strategies that help attract and retain better consumers.

Education

• Symbiosis Centre For Management and Human Resource Development

  Master of Business Administration - MBA, Human Resources Development

  2010 — 2012

• APJ Abdul Kalam Technological University

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

  2004 — 2008