Pranshu Jain

About Pranshu Jain

As a Decision Analytics Associate at ZS, I am deeply passionate about data analytics and…

Experience

1. Decision Analytics Associate

   ZS

   Jun 2023 — Present · Pune, IN

   As part of the Omni-Channel Marketing Strategy team, I play a key role in analyzing and reporting on marketing performance for various brands in the pharmaceutical industry. My primary focus is to evaluate how different marketing channels—such as display ads, paid search ads, and video ads—have reached consumers and healthcare professionals (HCPs). By closely monitoring and analyzing these data points, I assess what strategies have been effective and identify opportunities for further optimization to drive more traffic to brand websites and ultimately increase drug sales.In addition to data analysis, I have worked across multiple teams to help design and implement marketing strategies and processes from the ground up. One notable project involved creating a strategy for efficiently allocating magazines to HCPs based on various targeting criteria, ensuring that the right content reached the right audience. I collaborated closely with stakeholders to analyze HCP characteristics and develop a targeted approach that optimized resource distribution.Utilizing tools like SQL, Python, R, and Excel, I gather, clean, and analyze large sets of data to uncover insights. I also leverage Tableau to create visually engaging dashboards that allow clients to easily interpret complex data through interactive charts and graphs, providing them with quick access to key performance metrics. Through these reports, I provide actionable recommendations that enable brands to refine their marketing strategies and improve overall performance.

Education

• Gurukul Academy

  Higher Secondary

  2017 — 2019

• Institute of Engineering & Technology DAVV, Indore

  Bachelor of Engineering - BE

  2019 — 2023

• Indus World School

  High school

  2012 — 2017