Pranjul Gupta

About Pranjul Gupta

Accomplished, results-oriented marketing professional with 5+ years of experience leading strategic product marketing and go-to-market initiatives within technology organizations. Recognized for optimizing market positioning, sales enablement, and campaign performance by translating complex solutions into compelling business value. Proven ability to drive growth through data-driven strategy, cross-functional leadership, and effective use of Dynamics 365 CRM.

Experience

1. Marketing Business Analyst

   MetaOption LLC

   Feb 2021 — Present · Noida, IN

   Simplified the technical positioning of the product or service into key market messages and sales tools prior to launch.• Assisted in planning and executing go-to-market (GTM) activities for new features and updates, collaborating with product, sales, and marketing teams.• Tracked and summarized competitive information by monitoring competitor messaging, feature updates, and market trends, and sharing insights with internal teams.• Created detailed performance dashboards in Dynamics 365 to monitor key metrics, optimize campaigns, and drive data-driven decisions.• Implemented automated workflows within Dynamics 365 to streamline marketing processes and improve efficiency.• Facilitated seamless alignment between marketing and sales teams using Dynamics 365, ensuring consistent lead management and improved conversion rates.• Utilized CRM analytics to gain actionable insights into customer behavior, enabling more effective messaging and positioning.• Measure basic GTM effectiveness by tracking feature adoption, campaign response, customer feedback, trends, and win-or-lose inputs.

Education

• Sacred Heart Convent School

  Galgotias University, MBA

• Galgotias University

  Master of Business Administration - MBA, Finance, General

  2017 — 2019