Pranjli Singhal
Account Executive - Shopper Based Design Manager @Procter & Gamble
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WORK HISTORY
Account Executive - Shopper Based Design Manager @Procter & Gamble
Toronto, ON, CA
Evaluate the Canadian market and competitor landscape to develop strategies for growth of 6 legacy brands (Olay, Gillette, Old Spice, Secret, Native, Ivory) across personal cleansing and anti-perspirants/deodorants.Analyze the distribution of brands and skus across all retailers in Canada and develop customized recommendations for higher market penetration and household growth.Lead consumer centric studies and interviews to test and learn consumer problems and pain points to orchestrate better consumer experience with the brand across all touchpoints.Work closely with the regional and global business units to develop decision making trees to track consumer journeys and map their path to purchase for superiority across all vectors.Create and enhance retailer planograms for category growth, paving the way for elevated shopping experinece, abidance to shopper based design principles and encourage compliance across different planogram variations to deliver consistent excellent consumer experiences.Spearhead the automated AI shelving tracking mechanism of realogram to track, measure, evaluate and recommend to analyze customer data and harness insights for impactful customer success stories for sell-in.Build, develop and nature customer relationships through trust building, effective selling and developing strategies for category growth, winning as one.Spearheading the superior retailer execution scorecard while closely monitoring and growing the share of assets, on-shelf availability, compliance with shelving guidelines and created elevated shopping experiences across Canada.
EDUCATION
National Public School
AISSCE, Science with Economics
University of Toronto - Rotman School of Management
Master of Business Administration - MBA
Christ University, Bangalore
Bachelor of Business Administration-(Hons.), Business, Management, Marketing, and Related Support Services
ABOUT PRANJLI SINGHAL
Detail-oriented, self-motivated and results-driven professional with proficiency in business analytics, strategy and marketing. Frequently recognized for communication, organizational and problem-solving prowess. Creative collaborator who believes in harnessing diverse perspectives for innovative and business value-maximizing process enhancements. Knack for organizing and hosting events and fundraisers and pursuing marketing crusades for fruitful process delivery. Excellence in time and people management. Excited to enhance leadership and managerial acumen in the business world.I am currently in my first year of MBA at the Rotman School of Management, Toronto. My post MBA goals are to pursue a career in strategy and marketing.
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