Pranjal Kashyap

About Pranjal Kashyap

I’m a performance-driven digital marketer with 4+ years of experience building and optimizing lead generation and conversion funnels across paid channels.My core strength lies in turning marketing spend into measurable business outcomes — whether that’s qualified leads, pipeline growth, or revenue impact.I’ve managed multi-channel paid campaigns (Meta, Google), owned end-to-end funnel optimization, and worked closely with sales teams to improve lead quality, follow-ups, and conversions. I’m comfortable working with data, automation, and analytics to continuously improve CAC and ROI.Recently, I’ve been focusing on transitioning my performance marketing experience into B2B / SaaS growth roles, where structured funnels, experimentation, and revenue ownership drive long-term scale.Key strengths: Performance & growth marketing Funnel optimization (traffic → conversion) Paid media (Google, Meta) Analytics & data-driven decision making Cross-team collaboration (sales & ops)Currently open to Growth Marketing / Performance Marketing roles in SaaS or tech-driven companies.

Experience

1. Digital Marketing Manager

   Vinra Group

   Aug 2023 — Present · Bengaluru, IN

   Owned performance marketing across Google and Meta, managing full-funnel acquisition campaigns and continuously optimizing CPL and conversion rates. Built and improved lead qualification workflows, significantly increasing sales efficiency and contributing to ~65% growth in closed deals. Worked closely with sales teams to align marketing KPIs with revenue outcomes, improving lead quality and follow-up effectiveness. Used analytics tools (GA, campaign dashboards) to track performance, identify drop-offs, and iterate on targeting, creatives, and landing flows. Led and mentored a team of 3 marketers, ensuring consistent execution, experimentation, and reporting.

Education

• Gauhati University

  Bachelor of Engineering - BE, Electrical and Electronics Engineering