Pranjali Jaiswal
Marketeer | Amazon | ex-Tech Mahindra
- Role
- Senior Marketing Associate at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pranjali Jaiswal
Hands-on trailblazer in strategy and performance improvement across IT industry with a career spanning almost 6 years. Skilled in Business Intelligence, Advisory, Project Management, ITIL, Advanced Excel, Client Handling, Value Creation and Revenue Generation. Ability to Identify potential strategic and optimization opportunities through deep diving into business and product data, rapidly understand the requirements and analyse resources allows me to quickly advice or build cross-functional teams and business with future goals in mind, and ensure the teams through requirements and project team reviews. Drive growth, innovation, cost reduction, reliability and improve business decisions are some areas utilizing my technical and managerial skills.
Experience
Senior Marketing Associate
Apr 2023 — Present
Drove ₹64M incremental OPS by improving affiliate content and newsletter strategy, resulting in 129K+ clicks(+167% YoY)- Led partner-driven marketing for marquee events including Prime Day, Great Indian Festival, Black Friday,and Republic Day, scaling partner participation by 400% YoY- Set up a partner enablement program with clear event guidelines, content standards, and performancetracking that became the default process across the ecosystem- Worked with category teams to prioritise partners based on historical performance, helping focus effort onhigh-impact inputs during peak events- Managed strategic partner accounts, delivering 903% YoY OPS growth and 5× growth in active partneraccounts- Coordinated event execution with 200+ category stakeholders across timelines and deliverables- Revamped homepage banner prioritization for Amazon’s affiliate marketing platform by introducing aperformance-based ranking system, achieving 100% slot utilisation and driving a 2× increase in clicks.
Education
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bachelor of Engineering (B.E.), Computer Science Engineering (CSE)
2011 — 2015
Skills
- Gnu/Linux
- Public Speaking
- Research
- Powerpoint
- Microsoft Excel
- Dotnetnuke
- Cascading Style Sheets (Css)
- Html
- Microsoft Sql Server
- Leadership
- Sql
- Training
- Windows
- C
- Javascript
- Css
- Microsoft Office
- Sales
- Project Management
- Web Development
- Windows Server
- Mysql
- Microsoft Word
- Team Leadership
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