Pranjal Saxena
Communications & Marketing Strategist | Publicis Groupe, ex-Dentsu Webchutney
- Role
- Account Director at Organic By Msl
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pranjal Saxena
I make complex products and services feel obvious. 10+ years across BFSI, healthcare, tech, and consumer brands.At Dentsu Webchutney, I built the Flipkart HaggleBot, an AI-powered bargaining experience on Google Assistant designed around a Tier behaviour that online shopping had erased: the joy of negotiating. It drove $1.4M in GMV and 200x the category engagement average. For Kohler, I turned a sanitaryware product launch into a cultural conversation, signing Twinkle Khanna, directing 3 brand films, and delivering 23M+ views and a 63% lift in brand search. For YouTube India, I ran a responsible content campaign across 8 Indian languages with 30 creators, generating 7.8M+ views through earned media alone. Now at Organic by MSL (Publicis Groupe), I lead strategy and business development across enterprise clients: India\'s mutual fund infrastructure, healthcare, and retail tech. The work spans everything from competitive positioning and sales enablement to influencer strategy and brand films. The common thread: making complex offerings feel clear, credible, and worth paying attention to.
Experience
Account Director
Apr 2023 — Present · Bengaluru, IN
Education
Guru Gobind Singh Indraprastha University
Bachelor’s Degree, Journalism and Mass Communication
2013 — 2016
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