Pranjal Poddar

About Pranjal Poddar

Most brands confuse content with posting.I\'ve spent 6+ years helping high-growth brands figure out the difference at Meesho, Angel One, and before that in crypto, D2C, and advertising.At Meesho, I helped build a content system that made it India\'s most engaging brand on social, in one of the most chaotic, competitive e-commerce environments in the country. At Angel One, I worked on making a fintech brand actually feel human while cracking higher SOV than our direct competitors in less than a year. Before all that, I was a Creative Strategist at WLDD, one of India\'s early meme-marketing outfits, where I learned that the internet doesn\'t owe your brand attention.What I actually do:→ Content strategy that\'s tied to business outcomes, not just vanity metrics→ Social media for brands that want to build something, not just stay active→ AI workflows and systems for brands that want to move fast, experiment fasterI also started an IG food page called Jugaad pe Swaad back in college, ran a YouTube channel, and helped organise my college\'s first TEDx event. Yup, I\'ve been building audiences since before it was a career skill.If you\'re building a brand and need someone who can help you with strategy and get their hands dirty in execution, let\'s talk. p••••••••@gmail.com

Experience

1. Senior Manager - Content

   Angel One

   Apr 2025 — Present · Bengaluru, IN

   Managed a 6-member team to deliver 100+ monthly assets across socials and operationalised Gen-AI workflows to identify trends, high-intent financial pillars, boosting organic reach and search discovery.Scaled Angel One’s Instagram from 5M to 40M+ monthly views and achieved category leadership over Groww and Zerodha by expanding Share of Voice (SOV) from 19% to 42%.Led the overhaul of Fin One into a content-led brand, transitioning from viral content to high-intent financial education for Gen-Z while sustaining a 4% engagement rate.Drove top-of-funnel awareness and consideration for Fin One via creator collaborations and offline activations in colleges, while achieving a CPV of less than ₹0.1.

Education

• DY Patil University

  Master of Technology (MTech), Biotechnology

  2014 — 2019

Skills

• Content Writing
• Photography
• Canon Cameras
• Blogging
• Photoshop
• English
• Public Speaking
• Microsoft Word
• Social Media