Pranjal Shah
Assistant Manager- Digital Marketing @ITC Infotech
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WORK HISTORY
Assistant Manager- Digital Marketing @ITC Infotech
Managing ITC Infotech’s corporate website and microsites with the ownership of the company website properties. • Planning, maintaining, designing and implementing company websites. • Ensure website functionality and perform updates for website architecture, SEO, and user experience • Monitor, assess, and report on website performance and analytics • Develop content and SEO strategy aligned with short-term and long-term marketing targets • Collaborate and managing stakeholders to plan and develop site content, style, and layout • Requirement gathering and CR, UAT documentation • Manage company CMS, collaborating with developers and editors to ensure it\'s meeting the needs. • Conduct web audits to identify gaps and redundancies in the site and fix them to improve website performance and ensure site health • Analyze analytics data to learn how users interact with the company site and implement effective strategies to increase site traffic • Ensure compliance with the law it includes copyright, GDPR, data protection, website cookie management, cookie policy, privacy and legal, 1st and 3rd party scripts management • Stay up to date with developments and generate new ideas to draw the audience’s attention • Worked on Microsoft Azure Marketplace listing
EDUCATION
SVCP
Diploma, Electrical, Electronics and Communications Engineering
Sinhgad College of Engineering
Bachelor's Degree, electronics and telecommunication
SKILLS
ABOUT PRANJAL SHAH
I specialize in end-to-end website management, driving product vision, UX optimization, and SEO strategies to deliver high-performing digital experiences. With expertise in CMS administration, content strategy, and web analytics, I ensure seamless functionality, compliance, and user engagement across corporate websites and microsites.My experience includes leading website revamp projects, managing stakeholder collaboration, and implementing data-driven enhancements that boost traffic and conversions. Skilled in GDPR compliance, marketplace listings, and external communication workflows, I bring a holistic approach to web operations and digital product ownership.Core Skills: Website Product Ownership | Web Operations | CMS Management | SEO & Analytics | UX Optimization | Stakeholder Management | Compliance (GDPR, Data Protection)| Digital Strategy
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