Pranita S.

About Pranita S.

With over 10 years of expertise in brand and product management, I am a seasoned…

Experience

1. Brand Lead - Big Magic

   Zee Entertainment Enterprises Limited

   Mar 2022 — Present

   Developing brand calendar for the entire year in accordance with the channel positioning and target audience\\\\n• Ideating 360-degree marketing campaigns for new show launches and sustenance activities\\\\n• Crafting marketing and communication strategies for new shows via ATL and BTL channels (TV, Social media campaigns- Facebook, Instagram, YouTube, ShareChat, mobile marketing, influencer marketing, etc)\\\\n• Ensuring smooth execution of marketing campaigns and analyzing post performance KPIs and ROI\\\\n• Identifying potential brand partnerships & cost-effective agency tie-ups for increasing Reach and GRP of the channel in the target markets\\\\n• Conducting Brand track studies to monitor trends and viewership patterns amongst the target audience\\\\n• Planning & finalizing the marketing budget in accordance with the AOP of the channel\\\\n• Identifying innovative campaigns to create a distinct identity for the channel to stay ahead of the competition\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Marketing
• Competitive Analysis
• Business Strategy
• International Sales
• Branding
• Business Development
• Strategic Planning
• Business Planning
• Requirements Gathering
• Market Research
• Requirements Analysis
• Powerpoint
• Sales Management
• Brand Management
• Marketing Strategy
• Go-to-Market Strategy
• Management
• Crm
• Team Management