Pranita Jonnalagedda
Marketing Manager @Disney Hotstar
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WORK HISTORY
Marketing Manager @Disney Hotstar
Hyderabad, IN
Led end-to-end marketing, content, social media, and PR strategies for the Telugu audience, delivering a 25% lift in engagement and 30% YoY subscription growth.Directed full-funnel campaigns across ATL, BTL, and digital, integrated with product and growth teams to enhance in-app journeys.Managed high budget projects and a cross-functional team, driving influencer collaborations, campus and cultural activations, high-impact events, and data-driven creative optimisation, with focus on increase in campaign ROI and stronger brand sentiment.
EDUCATION
Indian School of Business
PGPPro
St.Anthony's High School
10th Class
Osmania University
Masters in Communication & Journalism
Nizam Institute of Engineering & Technology
Bachelor of Technology
SKILLS
ABOUT PRANITA JONNALAGEDDA
A storyteller with a constant desire to understand and adapt to the latest trends. I am inquisitive and constantly explore new avenues and opportunities for marketing. My cross country network that I acquired in my journey as a journalist and eventually as a marketing professional is one of my key assets. To lay it on the line, I am a media professional with 11+ years of experience in the fields of journalism, entertainment, marketing, social media and PR, with core expertise in stakeholder management, marketing strategy, influencer strategy, creative writing, research, relationship building and team management. I love challenging environments and believe achieving goals is easy with the aid of good communication and problem-solving skills.
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