Pranish Ramteke
Driving App Retention @ Kotak | IIT Madras\'23 | GrowthX
- Role
- Growth Pm - App Retention & Engagement at Kotak Mahindra Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pranish Ramteke
An IIT Madras graduate with a passion for building products. With a diverse background…
Experience
Growth Pm - App Retention & Engagement
Jul 2023 — Present · Mumbai, IN
Strategized a growth plan to increase financial transactions by 20% on Kotak’s Mobile Banking App. Came up with a growth equation and identified the priority “power users” comprising merely 9% of the MAU, but driving a remarkable 60% of the financial transactions on the app. Prioritized the top problem statement of arresting the churn of power users from 30% to 15% to lower engagement buckets.Underwent an extensive product discovery process powered by 100+ user calls to come up with a personal finance tracking feature to increase the depth of engagement with core banking products to bring down the power user churn.
Education
Indian Institute of Technology, Madras
Dual Degree
2018 — 2023
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