Praneta Shukla

About Praneta Shukla

With nearly 15 years in BFSI and Fintech, I’ve built my career at the intersection of strategy, execution, and leadership. Today, I lead a 100-member team at Razorpay POS, heading strategy, planning, and execution for the offline-centric business while also serving as Chief of Staff. My role spans GTM strategy, revenue assurance, analytics, training, sales operations, supply chain, collections, ERP and bank partnerships—all aimed at driving growth and efficiency at scale.My journey began in the insurance sector, where I honed my fundamentals, followed by 5 years in MNC banking, managing corporate banking sales, distribution, and channel partnerships. I then transitioned to payments with Fiserv, where I drove bank relationships, portfolio management, programs, telesales, and remote onboarding, leading a team of 22 managers and 100 FSEs to deliver on ambitious P&L goals.At Razorpay, I’ve specialized in payments and P&L ownership, driving cost optimization, large-scale program execution, and strategic projects while nurturing high-performance teams. My focus has consistently been on building scalable systems, embedding automation, and enabling ground teams to deliver impact seamlessly.I am passionate about shaping the future of digital payments and leaning along the way, and my ambition is to evolve into a CXO leader, contributing strategically and wholeheartedly to the success of the organizations I serve.

Experience

1. Head of Strategy, Planning & Execution, Chief-of-staff, Razorpaypos & Billme

   Razorpay

   Mar 2024 — Present

   At Razorpay POS, I head the Strategy, Planning & Execution function, leading a team of over 100 professionals and 8 senior managers. My role spans across analytics, training, programs, projects, sales operations (bank-led and direct), business and bank solutions, revenue and cost assurance, supply chain, collections, and strategic bank alliances—bringing together execution and strategy under one charter. I am accountable for the P&L and delivery of L1 outcomes including spends, installations, activations, EBIT, and cash flow. Beyond the numbers, I focus on building collaboration across teams, setting function-wise OKRs, creating joint cadences, managing escalations, and driving common projects that strengthen alignment and accelerate impact

Education

• Nirma University

  M.B.A., Marketing & General Management

  2010 — 2012

• Canossa Convent Primary School - India

  High School

• Dr. A.P.J. Abdul Kalam Technical University

  B.Tech, Information Technology

  2006 — 2010

Skills

• Recruiting
• Activity Planning
• Plannning
• Customer Relations
• Sales Management
• Management Consulting
• Key Account Management
• Business Analysis
• Customer Service
• Marketing Communications
• Integrated Marketing
• Advertising
• Workforce Development
• Return on Marketing Investments
• Investments
• Marketing