Pranesh Rr
Head of Marketing (Global Markets) | Ex-InMobi | Ex-Target | Online Marketing, Digital Marketing
- Role
- Head of Marketing at Marrfa
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pranesh Rr
With over 13+ years of experience in digital marketing, I specialize in driving performance marketing strategies and delivering end-to-end programmatic solutions across Display, Mobile, and Video channels. My approach is rooted in data, creativity, and platform expertise delivering measurable growth for leading brands across industries.I’ve led high-impact campaigns across the entire funnel using top platforms like DV360, The Trade Desk, Criteo, Meta, Pinterest, InMobi, Snapchat, Amazon Ads, TikTok, and Google Ads. I\'m also proficient in managing complex setups through ad-serving and data platforms such as Google Ad Manager, CM360, BlueKai, Adobe Audience Manager (AAM), and other DMPs. Additionally, I have hands-on experience working with MMPs like AppsFlyer for mobile attribution and analytics, as well as Sensor Tower for competitive market intelligence and app performance insights.My strength lies in crafting audience-first strategies, building scalable programmatic infrastructures, and optimizing multi-channel media plans to meet both branding and performance KPIs. Whether it’s launching a full-funnel campaign, testing new formats, or enhancing audience segmentation through DMPs - I\'m always focused on impact, efficiency, and innovation.Always curious, always evolving, I\'m passionate about staying ahead in the ever-changing digital landscape and working with teams that share the same energy.
Experience
Head of Marketing
Aug 2025 — Present · Dubai, AE
Spearheaded the end-to-end marketing function as the sole owner, leading strategy, execution, and performance across digital channels while building scalable growth frameworks from the ground up. Championed the launch and market adoption of the Marrfa AI Property Discovery Tool, positioning it as a key customer acquisition differentiator by simplifying property search, enhancing decision-making, and improving lead quality. Designed and executed multi-channel content strategies across reels, static creatives, blogs, and paid campaigns tailored for diverse global to markets consistently drive brand visibility, engagement and inbound property inquiries. Built and implemented a robust performance measurement framework, tracking KPIs such as impressions, CTR, CPA and ROAS to ensure continuous optimization and measurable impact across lead generation and sales conversions. Led international digital roadshows and virtual consultation campaigns across markets including Singapore, Dallas, and New Jersey, expanding Marrfa’s global footprint and significantly strengthening the international lead pipeline.
Education
Sri Krishna College Of Engineering and Technology
Bachelor of Engineering (B.E.), Computer Science
2008 — 2012
G R G Matriculation Higher Secondary School
Secondary Schooling, 10
2001 — 2006
Vidhyaa Vikas Boys Higher Secondary School
Higher Secondary Schooling, Computer Science
2006 — 2008
Skills
- Online Advertising
- Ad Networks
- Digital Marketing
- Zedo
- Doubleclick
- Campaign Management
- Html
- Display Advertising
- Real-Time Bidding
- C
- Advertising
- Google Adwords
- Mediamind
- Ad Serving
- Ad Exchanges
- Dcm
- Web Development
- Demand Side Platform
- Dfa
- Behavioral Targeting
- Retargeting
- Campaign Optimization
- Tags
- Atlas
- Pointroll
- Javascript
- Programming
- Online Marketing
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