Pranesh Sharma

About Pranesh Sharma

I’m a Product & Platform Strategy leader with 17+ years of experience building, scaling, and monetizing global AdTech, MarTech, SaaS, and data-driven platforms. My career has been focused on mobile advertising, programmatic ecosystems, AI/ML-driven monetization, and high-scale platforms spanning SSPs, DSPs, DMPs, RTB systems, OEM ecosystems, and consumer intelligence products. I specialize in owning end-to-end product strategy, from vision and roadmap to execution, while consistently delivering ARR growth, marketplace efficiency, and durable network effects.Across leadership roles at InMobi, Affle, Samsung, Near, and high-growth product organizations, I’ve driven outcomes such as 4X revenue growth,$100M+ monetization impact, large-scale infrastructure cost reductions, and AI-powered performance optimization. I’ve led and scaled cross-functional teams across Product, Engineering, Design, and Data Science, translating complex technology into scalable business value. My work has included optimizing bid pricing and auctions, improving supply-demand liquidity, launching AI/ML models for user acquisition and monetization, and building platforms that handle hundreds of billions of requests with high reliability and efficiency.What differentiates me is my ability to bridge supply-side and demand-side advertising while partnering closely with GTM, Sales, Partnerships, and executive stakeholders. I’m deeply hands-on with data, obsessed with marketplace health and user experience, and driven by outcomes, whether that’s improving advertiser ROI, publisher yield, platform scalability, or long-term growth. I enjoy building teams, solving hard platform problems, and creating products that sit at the intersection of technology, data, and business impact.

Experience

1. Director of Product Management

   InMobi Advertising

   Sep 2024 — Present · Bengaluru, IN

   As Director of Product at InMobi, I own the end-to-end product strategy, vision, OKRs, and multi-year roadmap for InMobi Exchange, a global SSP operating as a large-scale two-sided marketplace connecting mobile app publishers with advertisers and DSPs. I lead platform strategy across marketplace design, liquidity, pricing, and yield optimization, with a focus on building a sustainable, high-performance programmatic ecosystem that balances publisher growth, advertiser ROI, and long-term network effects.Since stepping into the role, I’ve driven a 40% increase in ARR, scaling revenue to 1.5X, by identifying marketplace friction points, unlocking high-impact monetization levers, and improving price discovery, fill rates, and yield efficiency. Partnering closely with Data Science and Engineering, I’ve addressed demand-supply mismatches and revenue leakage through data-driven auction and platform optimizations, preventing projected DRR erosion and strengthening marketplace resilience at scale.I work deeply cross-functionally with DSP leadership, Creative, Templates, SDK, GTM, Sales, and Partnerships teams to improve demand-side liquidity, remarketing performance, and overall ad experience. These efforts have resulted in a 3X increase in remarketing business, stronger feature adoption across supply and demand partners, and faster revenue realization. As a senior product leader, I orchestrate SSP, DSP, mobile SDKs, RTB auctions, pricing logic, and demand orchestration to maximize market efficiency, scalability, and long-term value creation.

Education

• Management Development Institute, Gurgaon

  PGPM, Marketing

  2008 — 2010

• Visvesvaraya Technological University

  Bachelor of Engineering, Instrumentation Technology

  2001 — 2005

Skills

• Market Research
• Business Process
• Erp
• Leadership
• Customer Relationship Management (Crm)
• Management Consulting
• Crm
• Management
• SEO
• Customer Relations
• Business Analysis
• Analytics
• Business Strategy
• Program Management
• Strategy
• E-Commerce
• Pre-Sales
• Online Marketing
• Segmentation
• Product Management
• Project Management
• Marketing Strategy
• Customer Service
• Competitive Analysis
• Requirements Analysis
• Digital Marketing
• Product Development
• Analysis
• Consulting