Praneeth Bakki

About Praneeth Bakki

I\'m a developer turned Product Leader who\'s passionate about solving real problems at scale inclined towards the Next Billion Indian Internet users. I\'m currently leading the Product Quality Charter at Meesho ensuring sellers source and deliver best quality products, users have near offline-like evaluation opportunity of the product and eventually have a WYSIWYG experience. I\'ve earlier worked at Rapido in their founding product team (PM#2) and was instrumental in Rapido\'s scaling of operations from 35K rides/day to 4.5 Million rides/day. My last role was Product Lead, managing \"All things Customer Products\" at Rapido. I was leading a team of 7 PMs across 3 verticals - Growth, Retention and Monetisation. This cuts across pre-booking, Pickup, Ride journey and post-booking experience for an active base of 50 million MAUs.Major high-impact projects include- Metro Ticketing for customer growth and retention- Auto Share (0 to 1 Category Moat)- Low price sharing service - Price Bidding (Set your price) during booking- Ads @ Rapido - Programmatic and Direct Ads- Rapido Parcel - P2P and SME deliveries (0 to 1)- Booking Experience (Home Page / Discoverability, Booking Fatigue Reduction, Service and Drop Recommendations Ranking)- Pickup Experience (Pickup view, Location setting, Chat, Geo aware Hotspots)- Safety Toolkit and Proactive ride anomaly-based Calling - Walk and Save (0 to 1 initiative)- Captain Rewards and Penalty System - Setup of Customer/Captain Support @ Rapido and Support Agent Tools- B2B Delivery Integration with Swiggy, Zomato and 10+ last mile partnerships.Core values that drive me are - Empathy, Transparency, Adaptability and Integrity. Before Rapido, I\'ve worked on Augmented Reality (AR) and Mixed Reality (MR) products to help businesses achieve their desired goals. I strongly believe in customer obsession,\'data informed\' decision making and creating cross-functional products at scale, which have an enormous impact on the society.

Experience

1. Associate Director - Product

   Meesho

   Dec 2025 — Present · Bengaluru, IN

Education

• Indian Institute of Management, Lucknow

  PGDM, Marketing and IT/Systems

  2016 — 2018

• Ashram Public School, Kakinada

  High School

  1996 — 2007

• Sri Chaitanya Jr College, Gudavalli

  Intermediate , PCM

  2007 — 2009

• Indian Institute of Technology, Kharagpur

  Bachelor of Technology (BTech), Electrical Engineering

  2009 — 2013

Skills

• Concept Generation
• Market Research
• Java
• Photography
• Competitive Analysis
• C#
• Program Management
• Linux
• Microsoft Excel
• Powerpoint
• Photoshop
• Competition Research
• Business Strategy
• Management
• Windows
• Product Management
• Marketing Strategy
• Microsoft Office
• C++
• Html
• Business Analysis
• Android Development
• Matlab
• Mysql
• C
• Programming
• Business Development
• Requirements Analysis
• Strategy Formulation
• Strategic IT Management