Praneetha Ramasamy

About Praneetha Ramasamy

As the Marketing Lead at Greenway Packaging, I am proud to be a part of a company that’s leading the way in providing high-quality, sustainable packaging solutions for businesses in Tamil Nadu. Greenway Packaging specializes in the design, manufacturing, and distribution of custom corrugated boxes—committed to both innovation and environmental stewardship.My role is to drive the brand’s growth and visibility through strategic marketing initiatives, fostering relationships with key stakeholders, and ensuring Greenway’s position as a leader in the corrugated packaging industry. I oversee everything from market research to customer engagement and brand positioning. My goal is to communicate the value of our eco-friendly, durable packaging solutions and to support our clients in achieving their business goals with efficiency and sustainability at the forefront.**Skills & Strategy & Positioning**: Crafting and executing effective brand strategies that resonate with both B2B and B2C audiences.**Market Research & Analysis**: Conducting thorough market analysis to identify trends, customer needs, and competitor activities to inform business strategies.**Lead Generation & CRM**: Developing effective lead generation strategies and nurturing long-term customer relationships using CRM tools.**Content Development**: Creating compelling content (blogs, case studies, email campaigns, product brochures) that showcases our product’s benefits and differentiates us in the market.**Sustainability Marketing**: Promoting our commitment to sustainable practices in packaging, from recyclable materials to eco-friendly production processes.**Project Management**: Managing cross-functional teams and multiple marketing projects, ensuring deadlines are met and objectives are achieved.**Communication & Collaboration**: Strong interpersonal skills with the ability to work closely with sales, design, and production teams to ensure marketing initiatives align with business goals.**Passion for Innovation & Sustainability**I am deeply passionate about using marketing to communicate the importance of sustainable manufacturing in the packaging industry. Greenway Packaging is committed to reducing waste, using recycled materials, and providing our customers with the best possible environmentally responsible packaging solutions. This passion is at the heart of every marketing campaign I develop.If you\'re looking for innovative, reliable, and sustainable packaging solutions,feel free to reach out!

Experience

1. Marketing Lead

   Greenway Packaging Llp

   Feb 2024 — Present

Education

• Swami Vivekananda Yoga Anusandhana Samsthana

  Teacher Training cource

  2018 — 2019

• PSG College of Technology

  Bachelor's degree

  2013 — 2017