Pranay Gaidhane
Digital Marketer | Senior Manager-Programmatic Buying
- Role
- Senior Engagement Manager at WPP Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pranay Gaidhane
Digital Marketing Strategist specializing in integrated brand and performance campaigns…
Experience
Senior Engagement Manager
Sep 2024 — Present · Mumbai, IN
Upscaled media budgets across multiple campaigns, ensuring optimal delivery and maximum ROI while maintaining strict adherence to timelines and error-free execution.Led end-to-end programmatic campaign execution, ensuring smooth coordination between strategy, setup, monitoring, and reporting for flawless delivery.Expanded media mix beyond DSPs, onboarding new publishers and impact properties to diversify inventory, enhance reach, and strengthen campaign effectiveness.Partnered with cross-functional teams and publishers to negotiate better deals, optimize inventory, and unlock incremental media opportunities.Delivered consistent business outcomes by aligning programmatic strategy with client goals, driving both performance and branding metrics.Ensured process excellence and quality control, proactively identifying issues and resolving them to maintain a 100% error-free campaign execution.Interacted with vendors to learn about their products, services, and pricing.Built strong client relationships by presenting performance insights, highlighting growth opportunities, and ensuring campaigns met/exceeded KPIs.
Education
ITM Group of Institutions
Master of Business Administration - MBA
2019 — 2021
G.H. Raisoni College of Engineering(GHRCE), Nagpur
Bachelor of Engineering - BE
2014 — 2018
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