Pranay Aseem

About Pranay Aseem

17+ years of professional experience with a focus on strategic partnerships/alliances, Go-to-market execution, sales enablement, ecosystem development, business strategy & marketing in the digital tech, SaaS & IT industryKey Strengths- GTM Strategy- Program Management- Partner Management- Ecosystem Development- Key Account Management- Business Alliances

Experience

1. Market Acceleration - Offer Management

   Boston Consulting Group (BCG)

   Aug 2024 — Present · Gurugram, IN

   Driving Go-to-Market Portfolio | Market Acceleration Practice, BCGI lead the Go-to-Market portfolio for emerging markets under BCG’s Market Acceleration practice, with a focus on strategy, growth, and execution excellence.Key Responsibilities- Strategy & Planning: Shaping and executing business priorities w.r.t. commercialization, growth, and capabilities in sync with the overall organizational goals- Offer Development & Partnerships: Expanding the GTM topic capabilities by building strong partnerships with key internal stakeholders & external partners for onboarding latest state of the art tools, technology & offerings- Marketing & Communications: Enhancing visibility and footprint across internal practice areas, regions, and teams, while driving impactful external communications- Sales, Execution & Governance: Overseeing topic operations, expert recruitment, and affiliation management- Team Development & Collaboration: Strengthening capabilities and fostering cross-team collaboration- Strategic Analysis & Reporting: Delivering insights to guide decision-making and governance

Education

• Amity University

  Bachelor of Business Administration (BBA), Business Administration and Management, General

  2005 — 2008

• Study Hall

  Class XII, Commerce

  2005

• Institute of Management Technology, Ghaziabad

  PGDM, Marketing/Marketing Management, General

  2018

• Delhi Public School Noida

  Class X, CBSE

  2003

Skills

• Business Development
• Digital Marketing
• Ppc
• Sem
• Social Media Marketing
• Blog Marketing
• Digital Media
• SEO
• Brand Communication
• Online Communications
• Internet Research
• Marketing
• Website Development
• Affiliate Marketing
• Affiliate Networks
• Augmented Reality
• New Business Generation
• Google Adwords
• Digital Strategy
• Social Media
• Online Reputation Management
• Online PR
• Media Planning
• E-Commerce Solutions
• Mobile Marketing
• New Business Development
• Qr
• Online Media Buys
• Online Advertising
• Online Marketing
• Orm
• Search Engine Marketing
• Integrated Marketing