Pranay Anthwal
- Role
- Founder at Happy Lion
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Pranay Anthwal
Happy Lion is a full service entertainment agency based out of Versova, Mumbai. It…
Experience
Founder
May 2016 — Present
What we are known for: 1. Celebrity & Influencer Onboarding Specialist Company. Movie Marketing & Brand partnerships legacy. What we just started 1. Production. Background Over the last 4-5 years Happy Lion has consulted Bartle Bogle Hegarty for 1.5 years and later the entire Publicis Groupe for 3 years for Entertainment Marketing. We did this as an in house exclusive consultant. We ran celebrity onboarding and movie marketing for the two agencies. Some of our work. Spotify Anil Kapoor https://youtu.be/JJ9bLs4yg0w Spotify Nagarjuna https://youtu.be/ac-TFAW0rlc Spotify Nucleya includes Jingle/Song creation [Content] Renault Vishal & Shekhar https://youtu.be/4kbcqzmXtfU includes anthem creation [Content] Balaji Wafers Ayushmann Khurrana https://youtu.be/d5kiQ-5NYI0 CarDekho Akshay Kumar https://youtu.be/rvTDEVAXPLE CarDekho Rahul Dravid Medimix Parineeti Chopra https://youtu.be/jeAq06VXvAo Cuticura Deepti Sati https://youtu.be/xTK3SwJuU24 Acko Insurance Saurabh Shukla, Ali Fazal & Manjot HDFC Bank Festive Treats Sharman Joshi https://youtu.be/Vm-3tQ1PhVM HDFC Bank Mooh Band Rakh campaign dropped day before yesterday as cause marketing https://youtu.be/MIGFWUql8sM [Content] Jeep Milind Soman https://youtu.be/Z9l4hchP4yw Medimix Kusha Kapila Winter Soap [Content] Brufen Power Spray Tiger Shroff https://youtu.be/1Ov1zzgOpNU Hilton Luxury Hotel Vicky Kaushal https://twitter.com/hiltonmumbai/status/13••••••••31 We also do movie marketing & have the experience of having marketed over 250 movies over the last 20 years. Some of our partnerships are: 1. Krrish Singapore Tourism Board 2. Lagerago Munnabhai Worldspace Radio 3. Sui Dhaaga Amazon Sellers 4. Sanju Social marketing 5. Uri Social marketing
Education
Hansraj Morarji Public School
SSC, English, Physics, Geography
1978 — 1988
Institute For Technology and Management
Master of Business Administration (MBA), Marketing & Advertising
1993 — 1995
University of Mumbai
Bcom, Accounting & Economics
1988 — 1993
Skills
- Television
- Advertising
- Mobile Marketing
- Digital Media
- New Media
- Integrated Marketing
- Brand Management
- Content Development
- Digital Strategy
- Digital Marketing
- Media Planning
- Entertainment
- Strategy
- Business Development
- Media Buying
- Marketing Communications
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