Pranav Vij
Marketing Manager at SUNROOOF | EX-Tata Power Solar | Strategic Marketing & Growth Planner | Digital Marketing | Content Strategy | Growth Marketing Specialist | Lead Generation Expert | E-Learning
- Role
- Marketing Manager at SUNROOOF
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Pranav Vij
I\'ve always believed that effective marketing is about weaving stories that resonate with…
Experience
Marketing Manager
Feb 2024 — Present · Delhi, IN
As a Marketing Manager at the journey has been nothing short of exhilarating. Scaling our social media following from just 500 to an astounding 200K in only ten months was a highlight that showcased the power of data-driven content strategies. By diving deep into analytics and trend analysis, it became clear how to engage our audience effectively and boost our brand visibility. Optimizing our lead generation funnel was another key focus area; daily inquiries surged from 450 to an impressive 700 thanks to targeted marketing strategies. The orchestration of cross-channel campaigns featuring industry events and PR initiatives, helped elevate our brand\'s presence significantly within the market.The results were tangible: achieving over half a million impressions on Meta platforms while generating more than 750 high-quality leads through Meta Ads every week drove measurable business growth. Integrating CRM tools like ZOHO, Sales force and Manychat for automation helped seamlessly in lead nurturing processes.Additionally, implementing advanced SEO techniques improved our website\'s search rankings by an impressive 40%, enhancing overall content performance across multiple platforms. The development of a robust email marketing strategy also paid off with a notable open rate of 25% and a click-through rate of 15%, fostering repeat customer conversions.
Education
Jaipuria Institute of Management
PGDM - Service Management , Marketing/Marketing Management, General
2020 — 2022
Manipal University Jaipur
Bachelor's degree, Hospitality Administration/Management
2015 — 2019
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