Pranav Singh

About Pranav Singh

A dynamic person by nature, I specialize in strategy, be it for business, brand, marketing, or revenue divisions. I am seasoned in driving growth and monetisation, achieving business objectives and diversity marketing techniques. I also have exposure in working with MNCs and global professionals and the ability to work with and lead multi-cultural and cross functional teams. Some key set of competencies that complement my experience include- Entrepreneurship - Strategy - Marketing - Leadership & Management - Content Marketing - Digital Marketing - Sales and Business Development - Digital and Social Media Advertising - Branded Content Creation - IPs and Project Management - Communication Strategy - Team Management - Relationship Management - Business Strategy - Revenue Strategy - Brand Consulting - Finance - Versatility

Experience

1. Head of Business and Strategy

   CupShup

   Oct 2022 — Present · Mumbai, IN

   Helped Build the Digital and Integrated (Full-Stack) Marketing business, increased Profitability by over 70% in under 6 months, and defined SOPs and a Vision for the overall business.As Head of Strategy:• Responsible for internal company strategy – Company Roadmap, business diversity, acquisitions, partnerships, business planning, pricing, corporate structure, operational excellence, and more• Responsible for external brand strategy – Objective driven solutions, expectation management, client and brand roadmap planning, growth planning, affiliate partnerships, and more• Manage strategy for all ATL, BTL, Digital, Offline, and Affiliate/Partner/Network DivisionsAs Head of Business:• Responsible for overall Digital Business and Integrated Business (Digital+Offline/Traditional) for CupShup’s Full Stack Marketing solutions – Growth, structure, corporate hierarchy, resource allocation, budgeting, business lifecycle planning, P&L and more• Manage HODs for Branding, Video/Content, Production, Social Media, Creative, Copy, Influencer Marketing, Brand Strategy, Paid Media Advertising, Facebook, Google, Affiliate Marketing, Web Development and Design, PR, Account Management and Client Servicing, Sales• Oversee Business Operations and Finance Operations & planning• Oversee Talent Acquisition

Education

• JAI HIND COLLEGE, MUMBAI

  Electronics, Science and Electronics (Vocational)

  2002 — 2004

• University of Mumbai

  B.E., Electronics & Telecommunications

  2004 — 2008

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Business Administration (MBA), Majors in Marketing and Minors in Finance

  2011 — 2013