Pranav Kumar
Executive Director @Infection Control Academy Of India Ifcai
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WORK HISTORY
Executive Director @Infection Control Academy Of India Ifcai
EDUCATION
L.N.Mishra Institute of Economic development and social Change
MBA, Marketing Major
Ranchi University, Ranchi
B. J. (Bachelor of Journalism), Journalism, Mass Communication, Public Relations & Advertising
Ranchi University, Ranchi
B. Sc. (Hons), Chemistry(Hons), Botany, Zoology
SKILLS
ABOUT PRANAV KUMAR
Pranav Kumar is an Human Factor Marketer, Customer Experience (CX) Strategist & HCP Engagement Consultant with 30+ years of leadership across pharma, healthcare, and consulting. He helps pharma organisations move beyond transactional selling and incentive-driven engagement to create trust-based, experience-led prescriber relationships that fuel sustainable prescription growth.With cross-industry experience (Dr. Reddy’s, Cipla, Praakamya) and leadership roles including Chairman – CXPA Asia for three years and Executive Director – Infection Control Academy of India, he operates at the intersection of clinical credibility, human behaviour, and commercial growth — shaping CX and capability transformation programmes for forward-thinking industry leaders.He Helps Business Leadership WithDesigning trust-centric doctor engagement strategies that drive prescription preferenceField-force capability re-engineering using design thinking, storytelling and behavioural psychologyExperience-led differentiation for branded generics beyond price, claims, and incentive modelsGenAI-supported customer engagement frameworks for scale, speed and consistencyDesigning CPD/CME models with real clinical value, not just eventsHis Approach:He combine Human-to-Human (H2H) Marketing, Learning Experience Design (LXD), Patient Experience (PX) and Digital Transformation to build CX-as-a-Service solutions. This equips commercial teams to transition from content push → empathy-based value delivery → trusted-advisor partnerships.His belief: Products create prescriptions. Experiences create preference.He can be a great resource to a Sales/Marketing/Business Unit Head under pressure to:• Differentiate in crowded branded-generic markets• Boost doctor trust and recall, not just visibility• Build confident, insight-led, value-driven field force• Improve prescription loyalty sustainably Open for: Advisory | Consulting | CX Design Projects | Leadership Workshops | Field-Force Orientation | Speaking
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