Pranav Gautam
Marketing | IIML | SRCC
- Role
- Brand Manager at Indkal Technologies Pvt Ltd
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Pranav Gautam
Marketing & HR Enthusiast. 88••••••16 p••••••••@yahoo.com
Experience
Brand Manager
Apr 2024 — Present · Bengaluru, IN
Primarily delivered marketings materials for both offline (Banner, Brochure, Flyers, Billboards, etc) & online (Social Media, Amazon Ads, Meta Ads, Google Ads, E-commerce Listing, etc)- Directed a cross-functional team of 10 to produce 500+ marketing assets for TV launch, including creative direction & copywriting-Managed a high-profile media event for TV series launch with 40-50 media professionals and 100+ influencers, driving brand exposure- Implemented segmented marketing strategies by tailoring campaigns for distinct customer groups—budget-conscious buyers, premium shoppers, and deal-oriented audiences - across Google, Meta, and Amazon DSP- Conducted A/B testing to optimize ad creatives, messaging, and audience targeting- Analyzed customer purchase patterns & campaign performance to implement insights-driven strategies- Ideated GTM Strategy for TV Series Launch.
Education
Indian Institute of Management, Lucknow
Master of Business Administration - MBA
Shri Ram College of Commerce (SRCC)
Bcom (H), Business/Commerce, General
2014 — 2017
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