Pranav C.

About Pranav C.

I don’t just market or strategize — I create moments that resonate, stories that connect, and experiences people carry with them. My career has been shaped by a simple belief: brands don’t just sell products; they sell emotions, aspirations, and memories. At Viacom18, I was immersed in the energy of live entertainment, working on iconic Events like Vh1 Supersonic and Masha & The Bear. It wasn’t just about social media posts or event planning — it was about creating spaces where people felt part of something bigger. From managing 360° campaigns to curating partnerships that amplified engagement, I learned how to turn ideas into movements. Crepdog Crew was where culture met commerce. Sneakerheads don’t just buy shoes; they buy stories, community, and identity. My work here revolved around shaping those connections — through influencer marketing, innovative product ideas, and collaborations that made an impact beyond sales. Now, at The Cocktail Story, I blend strategy with creativity, shaping narratives that highlight the vibrant alco-bev culture. As a Creative Strategist, I’m passionate about bringing brands to life through experiences that go beyond the ordinary. Whether it’s a live event, a digital campaign, or a partnership strategy, I’m here to build bridges between brands and their audiences — creating moments they’ll never forget. Marketing for me is not just about selling; it’s about storytelling, building communities, and making every interaction unforgettable.

Experience

1. Assistant Marketing Manager

   The Cocktail Story

   Oct 2024 — Present · New Delhi, IN

   I manage client servicing, event execution, and brand storytelling for leading Alco-Bev brands, ensuring seamless coordination between clients and internal teams.Key Responsibilities:1. Client Servicing & Project Management-Act as the SPOC for specified events, handling pre-event communication, checklists, and documentation-Maintain internal project trackers and ensure adherence to timelines-Create presentations & pitch decks, aligning brand goals with on-trade & off-trade strategies-Oversee onsite execution, liaising between clients, creative, production & operations teams.2. Creative & Market Research-Conduct market research based on briefs from brand managers to develop strategic activations-Lead concept creation & pitching, designing innovative event experiences for brand engagement-Supervise creative approvals and develop event briefing documents for vendors and partners.3. Content & Post-Event Management-Write AV scripts & content flows, overseeing production with vendors-Ensure timely post-event documentation (photos, videos, data) for client reporting.Clients - Monkey 47|Ballantine |Jameson |100 Pipers |Lillet |Absolut.|Royal Stag |Blenders Pride |Beefeater |Chivas Regal |The Glenlivet |Aberlour |Malfy |Brancott |Jacob\'s Creek |Kingfisher |Queenfisher |Heineken |Monkey Shoulder |Tuborg |Teachers

Education

• Symbiosis Institute of Computer Studies and Research

  BBA -IT

  2021 — 2024