Pranav Sehgal
Senior Manager - Music Editorial & Promotions at Gaana, Times Group
- Role
- Senior Manager - Music Editorial & Promotions at Gaana
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pranav Sehgal
Enthusiastic music professional with nearly 5 years of experience across music streaming, content strategy, and digital music promotions. After transitioning from a corporate media role to pursue a formal course in Music Business Management, I’ve spent the past few years working with DSPs like Gaana and Resso (ByteDance). My focus has been on building regional content strategies, scaling engagement through data-led curated experiences, and contributing to subscription-led growth across languages.Key Competencies- Music Programming & Curation- Editorial Strategy & Content Promotion Planning- Artist-led Promotion & Release Planning- Data-driven content optimization (Minutes per User, Effective Listening Rate)- Subscription & Monetization Campaigns- Use of Metadata in discovery, profile shaping, and recommendations- Cross-functional collaboration with product, insights, and label teamsI’m particularly interested in the evolving connection between culture, streaming data and how diaspora trends, digital discovery, and audience behavior are influencing the way regional music finds its place on the global stage.Feel free to connect or reach out to me at p••••••••@gmail.com if you’d like to collaborate or discuss how I can contribute to your next project.
Experience
Senior Manager - Music Editorial & Promotions
Apr 2024 — Present · Mumbai, IN
Spearheading efforts to increase streams and improve engagement among users on Gaana.• Achieved a 32% increase in average listening time for Punjabi content, driving deeper engagement among users• Redesigned the content matrix & in-app offerings, ensuring a steady supply of quality content on the platform.• Launched ‘Global Punjabi’, an editorial category spotlighting international Punjabi hits, cross-cultural collabs, emerging artists, aligning with global music trends, and capturing genre’s growth beyond domestic markets.• Planning and executing content promotion events, managing a content calendar and liaising with Radio teams to maximize promotional assets for Gaana.• Collaborating with music labels to boost Gaana\'s visibility through innovative artist collaborations. • Conducting comprehensive data analysis of user behavior and promotional campaigns to enhance user engagement and optimize promotional strategies.• Delivering detailed and well-structured performance reports that drive actionable insights, inspiring an enhanced approach within the team, and reflecting exceptional communication skills.
Education
Sri Aurobindo Centre for Arts & Communication
Music Business Management
2019
Mayo College, Ajmer
Class XII, Business/Commerce, General
2008 — 2014
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.