Pranali Zade
Group Head @Publicis Groupe
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WORK HISTORY
Group Head @Publicis Groupe
Mumbai, IN
EDUCATION
Shree Shankar Prasad Agnihotri College Of Engineering, Wardha
Bachelor’s Degree, IT
SKILLS
ABOUT PRANALI ZADE
At Publicis Groupe, I lead a team of digital media specialists who manage high spend accounts for AU and APAC from various industries, such as automobile and cosmetic. We develop and execute digital media strategies across multiple platforms, such as Apple Search, SA360, Google Ads, and Facebook Marketing, monitoring, optimizing, and reporting on campaign performance, managing budgets, and liaising with clients. We also implement strategic initiatives that improve the overall quality and efficiency of our work, such as media planning, QA, training, process flows, and analytics.With a Bachelor’s Degree in IT and over 7 years of online marketing experience, I have gained multiple certifications and skills in Google Ads, Google Analytics, and Facebook Marketing. I have delivered ROI based recommendations for search and shopping campaigns for diverse business verticals in the US and Canada, such as retail, real estate, education, food, and healthcare. I am passionate about user acquisition, global business analysis, stakeholder management, problem-solving, and training. I constantly seek to learn and improve my skills and knowledge, and to contribute to the growth and success of my team, clients, and organization.
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