Pranali Nikam

About Pranali Nikam

Experienced Digital Marketing Manager with a demonstrated history of working in the education management industry. Skilled in Team Building, Digital Marketing, Google Adwords, Client Relations, and Team Mentoring. A strong marketing professional who graduated from the KC college of management studies.

Experience

1. Digital Marketing Manager

   Mindseed Education

   Oct 2018 — Present · Mumbai, IN

   Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities Maintaining the social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Identifying trends and insights, and optimizing spends and performance based on the insights Brainstorming new and creative growth strategies for the brand Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Experience in optimizing landing pages and user funnels Collaborating with agencies and other vendor partners for marketing purpose Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders Using A/B testing to optimize digital marketing performance Create email blast campaigns to target key customers Creating lead generation campaign on Facebook and Google

Education

• ICLES Motilal Jhunjhunwala College - India

  Bachelor of Commerce - BCom

  2011 — 2013

• KC College

  Post Graduate Diploma, Advertising, Marketing & Sales

  2013 — 2014