Pranab Roy
Marketing Sciences | Driving Marketing ROI through Advanced Analytics | MMM, Lift Measurement, Attribution Modeling
- Role
- Data Scientist at Google
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Pranab Roy
Pranab is a marketing analytics professional with over eight years of experience in applying advanced statistical modeling to optimize media performance and quantify marketing impact. His expertise spans marketing mix modeling, multi-touch attribution, and incrementality testing, supporting campaign measurement across digital and offline channels.He has a strong track record of designing test-control frameworks, geo-lift studies, and A/B experiments to measure conversion and brand outcomes. Pranab brings deep proficiency in Python, SQL, and analytical tools to automate reporting pipelines, accelerate insights, and drive operational efficiency.His work enables marketing and finance teams to make informed budget allocation decisions, grounded in data and experimentation. He is particularly skilled at translating complex models into clear, actionable recommendations that improve return on media investments and support scalable growth.
Experience
Data Scientist
Jun 2025 — Present · IN
Education
Indian Institute of Technology, Kanpur
Master of Business Administration - MBA, Marketing Sciences
2019 — 2021
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