Pranab Kabiraj

About Pranab Kabiraj

I help tech companies grow — by building marketing engines that connect the right message to the right buyer, at the right time.With 5+ years in B2B marketing across Telecom Infrastructure, SaaS, Web3, and Fintech, I\'ve led GTM strategy, demand generation, and brand positioning for early-stage and growth-stage companies operating across India, Europe, Africa, and Southeast Asia.Here\'s what that has looked like in practice:→ Delivered 30+ new business opportunities and 150+ qualified leads from 10 global ICT trade shows (MWC, TowerXchange, Bharat Telecom)→ Drove a 50% rise in MQLs through sales-aligned campaign strategy and funnel optimization→ Grew organic traffic by 40–60% across multiple brands through high-intent SEO and content strategy→ Led a GTM launch that generated early sign-ups and scaled social presence to followers across platforms→ Built and managed a newsletter with subscribers at a 25% open rateI work at the intersection of strategy and execution — comfortable in the boardroom building the annual marketing plan, and equally comfortable rolling up my sleeves to write the brief, run the campaign, or coach the team.

Experience

1. Assistant Marketing Manager

   Truebyl

   Mar 2024 — Present · Kolkata, IN

   Own end-to-end GTM strategy for Tower Management solutions across Telco — including ICP definition, segmentation, positioning, and messaging for priority markets in India, Europe, Sub-Saharan Africa, and Southeast Asia- Developed and executed integrated GTM plan (events, digital, content, partner marketing), generatingnew business opportunities and strategic partnership discussionsPartnered with Sales leadership to align campaign themes and account plans, contributing to rise in MQLs- Represented the brand at major ICT trade shows (MWC 2024, TowerXchange 2025–26, Bharat Telecom 2025), generating 150+ qualified leads and multiple active deals across Asia, Africa, and Europe- Streamlined SEO and social strategy around high-intent keywords, driving a40% increase in organic traffic and stronger search visibility for core product categories- Directed creation of 15+ strategic marketing assets — segment-specific decks, product videos, case-led collateral, and value proposition one-pagers to support enterprise sales cycles- Led competitive and market landscape analysis across key TowerCos and OSS/BSS vendors, surfacing product gaps and differentiators that shaped both the product roadmap and brand narrative

Education

• Indian Institute of Technology, Kharagpur

  MBA, Business Administration and Management

  2017 — 2019

• Orissa Engineering College

  B.Tech, Civil Engineering

  2010 — 2014