Pramod Bharti

About Pramod Bharti

Experienced Marketing Lead with 19+ years of expertise in digital marketing, specializing in B2B campaigns and account-based marketing strategies across diverse channels. Skilled in organic, PPC, paid search, paid social, email, and display, I have a proven track record of designing and executing successful long-term digital marketing and demand generation campaigns. My campaigns have consistently resulted in increased leads and sales for global clients in the US, Europe, India, ASEAN, and ANZ.As a Marketing Lead, I excel in spearheading teams towards success, managing their operations, and providing guidance. My leadership and team management skills have been instrumental in improving operations, maximizing profits, and enhancing team performance.I served as the Senior Digital Lead at Kyndryl Solutions Pvt Ltd, where I drive performance across multiple countries and languages, collaborating with teams and agencies to create effective digital strategies. Prior to joining Kyndryl, I spent 10 years at IBM, working as a Project Manager, Digital Strategist, and Web Optimization Specialist. Here I successfully optimized web performance, boosted organic page visits, managed lead generation for paid campaigns, and delivered outstanding results for key accounts.I have also worked at Tata Consultancy Services (TCS) as a Senior Business Analyst, managing market research for Nielsen\'s international clients. Furthermore, I gained valuable experience as an Analyst at Oracle India Pvt Ltd, handling partner accounts and providing back-end support for clients across various countries.My core competencies encompass a wide range of digital marketing, including B2B strategy, demand generation, SEO, SEM, PPC, digital analytics, campaign management, account-based marketing, paid search and social marketing, email and ecommerce marketing, product marketing, content marketing, A/B testing, personalization, agile project management, leadership, team management, client engagement, customer experience, and market research.Throughout my career, I have developed expertise in utilizing marketing tools such as Adobe Analytics, Adobe Experience Manager (AEM), Coremetrics, Hotjar, Adobe Target, Google Search 360, Google Data Studio, Google Search Console, and Talkwalker.I have undertaken various training and certifications to enhance my skills, including leadership training, email and newsletter marketing, performance management, LinkedIn marketing, Google Analytics, Google Ads, Adobe Target, agile project management, enterprise design thinking, and analytical thinking

Experience

1. Global Web Strategist

   IBM

   Apr 2024 — Present · Bengaluru, IN

Education

• Jawahar Lal Nehru University

  Bachelor’s Degree, Russian Language and Literature

  2002 — 2005