Prakshyati Satpathy
Manager- Customer Growth @Myntra
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WORK HISTORY
Manager- Customer Growth @Myntra
Bengaluru, IN
Spearheaded 4 major HRDs, driving a 28% YoY increase in retention revenue and boosting TPC by 20% via category led coupons, CRM and social media campaigns. Optimized Customer Lifecycle Management (CLM); reduced the Insider downgrade rate by 11% and increased monthly customer conversion by 15% through targeted Myncash/Supercoin campaigns and product led interventions. Scaled high-ROI loyalty and reactivation programs of Supercoin Wednesday (ROI-3) and Dormant reactivation (ROI-6) improving Insider tier retention by 23% and successfully activating 30% of the dormant base YoY. Launched GTM strategy for Mnow (Quick Delivery), achieving 10% customer growth through personalized CRM and product interventions. Collaborated with Data Analysts to develop and deploy customer retention dashboards, improving planning and forecasting accuracy for events and BAU operations.
EDUCATION
ICAR-National Academy of Agricultural Research Management (NAARM)
Post Graduate Diploma in Management (Agribusiness Management)
Orissa University of Agriculture and Technology
Master of Science in Agriculture
Orissa University of Agriculture and Technology
Bachelor of Science (Hons.) Agriculture
ABOUT PRAKSHYATI SATPATHY
Growth & Strategy Professional with 5 years of experience driving business growth…
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