Prakriti Jain
eCom CRO Manager & Digital CX | Conversion, Personalisation & Growth | adidas India | Open to Europe · UK · Remote
- Role
- Site and Campaign Operations at adidas
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Prakriti Jain
I build eCom experiences that convert,leading CRO, personalisation, and digital CX strategy for adidas.com in India, one of the brand\'s highest-growth markets.In 2+ years at adidas, I\'ve driven over €6M in measurable revenue impact: €4.1M from digital merchandising and UX improvements, €1.6M from behavioural targeting programmes, and €0.8M from UGC integration on product pages. Alongside revenue, I\'ve lifted conversion rates by up to 15% through a structured A/B testing programme, owning everything from hypothesis and test design to execution and stakeholder reporting.Before adidas, I ran eCom strategy end-to-end at Ekaya Banaras - managing the campaign calendar, site content, SEO, UX, and performance reporting. That gave me the full-stack eCom view that pure CRO roles often lack.I\'m at my best when I\'m close to the customer journey: analysing drop-off, designing tests, briefing personalisation logic, and pushing for the experience change that moves the metric. I\'m equally comfortable in a data dashboard and a cross-functional review.Currently open to eCom Manager, CRO Lead, and Digital CX roles at fashion, lifestyle, or D2C brands. Open to India (new city), UK, Europe, and remote-first opportunities. p••••••••@gmail.com
Experience
Site and Campaign Operations
Oct 2025 — Present
Education
National Institute of Fashion Technology India
Bachelor of Fashion Technology, Apparel Production
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