Prakriti Bhardwaj
Global Account Director @TikTok
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WORK HISTORY
Global Account Director @TikTok
Los Angeles, CA, US
Responsible for managing Key Global Accounts with a yearly revenue impactResponsible for leading + partnering with the Global and Regional Sales teams to fuel revenue growth, build global infrastructure, and manage the successful implementation of contracts, legal clearances, financial and strategic incentives. Emphasis on building executive client relationships with a long term business strategy and solutions focused approach. Serve as external product consultant educating clients and agencies on product solutions and best practices. Work and collaborate with diverse group of internal cross-functional teams across business units to drive organizational KPIs. Proactively lead product update discussions, educate global brands on TikTok\'s new and existing products, and advise on best practices to drive incremental business opportunities. Global Reporting & Analysis: On-going deal management and fulfillment analysis of spend, seasonality, bonus allocations and fulfillment, market participation and saturation.
EDUCATION
The University of Texas at Austin
Bachelor’s Degree, Corporate Communications
The University of Texas at Austin
Health Informatics and Health IT, Public Health, Health Technology
SKILLS
ABOUT PRAKRITI BHARDWAJ
Driven by a love for building strong client relationships and delivering exceptional results, I specialize in crafting innovative strategies that elevate brand presence and drive revenue growth. With my experience in sales and digital marketing, I thrive on understanding client needs and translating them into tailored solutions.My expertise lies in leveraging data-driven insights to inform decision-making and optimize business strategy, ensuring that each initiative resonates with target audiences. I believe in fostering collaboration within teams, internal and external, to spark creativity and achieve outstanding outcomes.Skilled in Global Strategy Development and Implementation, Global Project Management and Tracking, Marketing Planning & Buying, Advertising Tactics & Brand Strategy, Analytics, Business Development, Trend Analysis, Social Media Strategy.
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