Prakriti Singh

About Prakriti Singh

As a web analyst at Michelin, I plan, execute, and monitor the global business\'s website and digital performance using tools like Google Analytics, Google Search Console, Screaming Frog, and SEMrush. Additionally, I create efficient dashboards on Looker Studio to showcase the website\'s overall performance, competitor analysis, semantic study, and business analysis.With over 8 years of experience in digital marketing, I have led a 10-member team of designers, content marketers, and social media executives to plan, create, and optimize paid and organic campaigns using various processes and data-driven approaches. I have worked with different teams and agencies to implement integrated strategies across SEO, email, social media, content, design, and website optimization.I hold HubSpot certifications in email marketing and advanced social media strategy. I also have a BBA degree in Marketing from Savitribai Phule Pune University. I am seeking a position in a growing and innovative company that will enhance my professional profile and allow me to contribute to its goals.Starting from scratch without an MBA degree, I have embraced continuous learning and kept abreast of new trends. This, coupled with my love for the work I do, has enabled me to speak with clients with expertise and confidence. Work is not just a duty for me, it\'s a passion and a source of fun. I am on a mission to never stop learning, and you can call me a hustler, a go-getter, a hyper-learner, or a passionate marketer.Welcome to my LinkedIn profile :)

Experience

1. Assistant Manager - Web Analyst

   Michelin

   Jun 2022 — Present · Mumbai, IN

   Strategize, execute, and continually monitor the website growth performance of a global business website— Develop monthly reports tailored to individual countries, providing insights into website performance and identifying new growth opportunities— Conduct comprehensive website analysis leveraging tools such as Google Analytics, Google Search Console, Screaming Frog, SEMrush, and other marketing tools— Build efficient, user-friendly dashboards within Looker Studio to showcase website performance metrics, competitor analysis, semantic insights, and business analytics— Prepare Microsoft presentations and deliver them to various countries, helping them grasp their website\'s performance and discover untapped opportunities— Efficiently manage project deliveries by utilizing project management tools like Jira and Gitlab.

Education

• Savitribai Phule Pune University

  Bachelor of Business Administration, Marketing

  2014 — 2017

• Savitribai Phule Pune University

  Bachelor of Business Administration - BBA, Marketing