Prakhar Saini
Brand & Product Marketing | GTM Strategy | 360° Campaigns | Creative Direction | Award-Winning Storytelling | NMIMS | Technology Enthusiast
- Role
- Brand Manager at Acko
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Prakhar Saini
Strategic brand & product marketing leader with 6 years of experience driving GTM strategy, creative storytelling, and full-funnel growth for consumer brands. At ACKO, I’ve led award-winning 360° campaigns (Effie India 2025, Pitch BFSI Awards) and managed the complete lifecycle of marquee launches—from insight mining and positioning to creative direction and distribution strategy.I specialise in:GTM Strategy & Product Launches: Driving business impact through integrated campaigns across digital, TV, OOH, and offline channels.Creative Leadership: Conceptualising and producing ad films, visual campaigns, and omni-channel assets that resonate and convert.Data-Driven Marketing: Using consumer research, performance insights, and dashboards to optimise campaigns for ROI.Passionate about building brands that customers love and trust, with proven expertise in brand storytelling, creative design, and marketing operations at scale.Experience Senior Marketing Manager, Droom Launched \"Reseller\" product with a comprehensive marketing planDeveloped GTM strategy and product marketing documentsCreated annual marketing plans and budgetsImplemented growth hacking tactics for lead generationManaged CRM channels for sales team supportCollaborated with partners for impactful go-to-market campaignsMonth-on-month 12k average growth on social mediaSenior Brand Manager, MyGateCrafted product positioning, GTM, ATL/BTL strategiesExecuted 150+ marketing campaigns for 100+ brandsEnhanced sales conversion rates through cross-team collaborationDeveloped 360-degree IMC for launchesCreated persuasive creative assetsAwards WonSpecial Mention Award, Model United Nations, IIM AhmedabadWinner, Debate competition, 2019 and 2020, NMIMS IndoreBest Delegate Award, Model United Nations, NMIMS Indore2nd runner-up, Pan India Strategy Competition, NMIMS, Indore1st runner up, Pan India Operation Competition, NMIMS Indore2nd runner-up, Pan India GK Quiz, NMIMS, IndoreLeadership & ParticipationPresident, Brandwiser - The Marketing Learning CentrePlacement Committee Member (SPC and JPC), 20••••21Conducted 2 Pan India & 4 Intra NMIMS Marketing CompetitionsHosted guest lectures by industry experts from leading companies
Experience
Brand Manager
Mar 2024 — Present
Business Growth: Delivered 29% YoY growth across auto segments (April 2024 - March 2025) and achieved 106%+ of business targets through data-driven brand and GTM strategies.Award-Winning Campaigns:Led Saif Ali Khan & Sara Ali Khan 2.0 Ad campaign, a full-funnel GTM campaign across TV, OTT, OOH, Digital & Events. Winner of Effie India Awards 2025 & Pitch BFSI Awards 2025 (Silver x2, Bronze x1).Directed ACKO Savings Carnival multi-channel GTM campaign via radio, influencer campaign, app/web changes, and OOH, boosting lead volume significantly.Creative Leadership: Produced 150+ branded performance ad films, 300+ TV/OTT creatives, creative direction for 60+ OOH sites, and curated 50+ radio spots in 6 languages, driving message consistency across touchpoints.Curated South Side Story BTL on-ground sponsorship activations in Delhi & Mumbai by ideation and integrating immersive brand experiences throughout the concert with cultural events. Engaging attendees.Art Direction & Storytelling: Led scripting, visual conceptualisation, photoshoots, and post-production with 10+ media agencies, for omnichannel campaigns across DV360, meta, social, email, web, print, and offline platforms.Consumer Research: Executed 3 user research studies across 6 cities and 800+ responses, shaping product positioning and campaign strategy for new car insurance.Operational Excellence: Built 9 custom dashboards for real-time marketing performance tracking and reconciliation.Influencer Marketing Impact: Lead monthly influencer campaign, Negotiated 25%+ cost reductions on influencer partnerships while delivering 1M+ views/monthCore Skills: GTM Strategy | Product Launch | Brand Positioning | 360° Marketing | Ad Film Production | Creative Direction | Consumer Insights | Data-Driven Storytelling | Product Marketing | Brand Marketing
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
PGDM, Marketing/Marketing Management || 3.58/4
2019 — 2021
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology (B.Tech), Information Technology, First Division, Information Technology
2013 — 2017
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