Prakhar Raj Mishra
Associate Media Director @Cheil India
Signup · Get unlimited contacts
WORK HISTORY
Associate Media Director @Cheil India
Managing a Mobile & Accessories portfolio of 30M USD and driving monthly planning, forecasting, and reporting.• Develop and execute comprehensive performance marketing strategies to achieve business goals with quarterly media spends of 5M USD.• Provide leadership and guidance to the performance marketing team, ensuring alignment with overall marketing and company objectives.• Oversee the allocation and management of the performance marketing budget.• Utilize data analytics tools to extract insights for performance marketing and solve marketing challenges from data. • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.• Manage a team of digital marketers, and mentor their development through excellent communication and collaborative skills, and advanced analytic and technical skills.Advertising Platform: Google Ads, Facebook, LinkedIn, Taboola, DV360, Criteo, etc.Customer Data/Engagement Platform: CleverTapTracking Platform: Adobe Omniture, Google Analytics & Branch.
EDUCATION
Delhi School of Internet Marketing
Digital Marketing, Web Page, Digital/Multimedia and Information Resources Design
Indian Institute of Management Bangalore
Digital Marketing And Digital Communication
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology (B.Tech.), Mechanical Engineering
Jaipuria Institute of Management
Master of Business Administration - MBA, Marketing & It
ABOUT PRAKHAR RAJ MISHRA
Experienced Marketing Specialist worked in Information technology, Internet, E-commerce, BFSI, Automobile, Edtech Industries, and Marketing Agencies. Performance Marketing Specialist with 7+ Years of Experience: Proven Track Record in Boosting ROI through Data-Driven Approaches, Cross-Channel Campaign Management, Advanced Analytics, and Multi-Channel Attribution. Certified Marketing Specialist from Indian Institute of Management & Delhi School of Internet Marketing.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.