Prakhar Negi

Experience

1. Senior Media Associate

   dentsu

   Jan 2023 — Present · Pune, IN

   Execute day-to-day social media ad operations and oversee the performance of client accounts, maintaining regular interaction with internal and external stakeholders- Understand client goals and develop and implement strategies to surpass defined objectives. Own, manage, and enhance digital channel strategies for clients, ensuring their growth and success- Worked for one of the biggest e-commerce brands and other brands based out of EMEA regions with a cumulative monthly spends of £1M- Work closely with Merkle UK team in drawing up strategies to scale the accounts- Stay abreast of industry trends, competitive landscape, and internal product development efforts, ensuring the agency remains at the forefront of digital advertising practices- Created and maintained internal and external performance reports for clients- Worked hands-on with Conversion, New User Acquisition (DABA), Dynamic Product Ads (DPA)- Undertook audits of various accounts to drive maximum efficiency in their performance by providing channel level expertise- Mentored new joiners to broaden channel knowledge, help understand the eCommerce niche and develop business insights- Work with external client POCs and channel representatives to define account specific performance strategies- Sub lead one of the biggest clients of Merkle UK maintaing client relationship, Ensuring timely delivery of high-quality work, meeting client requests and satisfaction

Education

• Shiv Nadar University

  Bachelor of Technology - B Tech

  2015 — 2019

• SPJIMR SP Jain Institute of Management & Research

  Master of Business Administration - MBA

  2024 — 2026