Prakhar Megotia

WORK HISTORY

EDUCATION

ABOUT PRAKHAR MEGOTIA

Prakhar is a business leader with a robust background in consumer technology and in management consulting. He is currently driving online revenue and growth marketing initiatives for OYO\'s international markets (US, UK, Brazil, and Mexico), with a focus on leveraging data, consumer insights, and technology to fuel online growth.In current role at OYO, Prakhar is leading P&L of direct channels and e-commerce platforms (OTAs) with Gross Transactional Value (GTV) of $100 Mn+. Through strategic initiatives, Prakhar has successfully increase online revenue by 50% leading a talented team in implementing SEO, performance marketing, Google My Business, revenue managers, data analysts and CRM strategies.As the driving force behind OYO\'s direct-to-consumer (D2C) business growth, Prakhar is committed to delivering a superior customer experience across the entire digital value chain. From discovery and product development to technology integration, data science utilization, content creation, marketing efforts, and strategic alliances, I ensure that every touchpoint enhances customer satisfaction and drives business success.Prakhar has expertise in developing & implementing business strategies with experience of working in multi-cultural and fast paced environment across India, Africa, Middle East and Asia Pacific; proficiency in formulating, developing and implementing yearly business plans to ensure attainment of revenue goals and profitable sell-through