Prakash Subramanian

About Prakash Subramanian

Prakash, a seasoned business leader & marketing expert with over 15 years of experience currently heads Growth Strategy, Performance Marketing, Media, Retention & CRM, SEO, Affiliates (Creator & Platforms), Loyalty, Monetisation & Partnerships at Tira Beauty (Reliance Retail). He has consulted over 500 brands brands across Beauty, Personal Care, Fashion & Lifestyle, Wellness, Home, Gifting, Consumer Tech & more to achieve significant results, including accelerated revenue growth, improved customer acquisition, and a clear path to profitability. Prakash is a recognised leader known for his ability to translate strategic thinking into actionable leadership. He fosters high-performing teams and implements effective E-commerce solutions, process excellence, and growth roadmaps to drive measurable business growth.His extensive product, marketing & E-commerce ecosystem knowledge, coupled with his understanding of consumer behavior, & data-driven strategies allows him to effectively guide businesses in their growth efforts. He develops, executes, and manages successful marketing strategies to drive customer acquisition, retention, and revenue growth. His diverse skillset in digital sales, portfolio building, business development, and project management gives him a holistic perspective to create growth strategies.He is passionate about helping E-commerce & D2C brands thrive, and is always open to connecting with like-minded professionals & businesses. You can reach him on p••••••••@gmail.com

Experience

1. Head of Growth, Performance Marketing, Media, Retention & Crm, Loyalty, Monetization & Partnerships

   Reliance Retail

   Aug 2022 — Present · Mumbai, IN

   Building Tira - 0-1 and beyond- Overall Platform Revenue Growth- Performance Marketing- Brand Media Planning & Buying- CRM & Retention- Cross Channel User Growth- Partnerships & Alliances- Creator Partnerships & Affiliates- Loyalty Program Conception & Management- Monetization Roadmap & Solutions

Education

• University of Mumbai

  Bachelors in Mass Media, Advertising

  2006 — 2009

• St. Xaviers High School

  SSC

  1994 — 2004

• SIES (Nerul) College of Arts, Science & Commerce

  HSC, Commerce

  2004 — 2006

• Leeds Beckett University

  MA Sport Business, Sports Management

  2010 — 2011

Skills

• Business Development
• Sales
• Digital Marketing
• Project Management
• Sponsorship
• Account Management
• Social Media Marketing
• Strategy
• Management
• Direct Marketing
• Advertising
• Marketing Strategy
• Marketing
• Sports Marketing
• Teamwork
• Team Leadership
• Social Media
• Leadership
• Public Relations
• Time Management
• Promotions
• Brand Development
• Problem Solving
• Organisational Skills
• Priority Setting
• Calm Under Pressure